Showing posts with label Joe Konrath. Show all posts
Showing posts with label Joe Konrath. Show all posts

Gangs of New Media: Twitchforks, the Hive Mind, and “Social Lasers of Cruelty”

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I spend a lot of time here telling writers how and why to use social media, but I don’t often address the dangers. Yeah, they exist. I don’t know why, but otherwise sensible people can morph into irrational brutes when they’ve got their fingers on a keyboard and a connection to the Interwebz.

Bad behavior abounds in all social media. In an article in the NYT last week, Henry Alford said Twitter can be like "a crowded barroom that bristles with a certain kind of white male rage...marked by a hostility toward anything poetic or naïve."

The easy anonymity of the Interwebz is usually blamed for the nastiness—and I admit things have felt safer here since I disabled anonymous comments—but I think the most egregious abuses spring from something far more dangerous: mob mentality. A gang of self-righteously indignant “groupthinkers” can do more damage than one lone anonymouse, even a sociopathic one.

"Groupthink" is defined by Merriam-Webster as “a pattern of thought characterized by self-deception, forced manufacture of consent, and conformity to group values.” It's also known as “the hive mind.”

Writers new to social media need to be aware that anybody can become a target of one of these groups—often people who have done nothing wrong—and we all need to be careful not to jump into online dogpiles of crazy, no matter how righteous the cause appears to be.

Unfortunately, it’s easy to be sucked into mob behavior. Somebody says something that doesn’t conform to the majority opinion in a forum or comment thread and suddenly you’re part of a frenzied mob going after Mr. or Ms. Nonconformist with the digital version of torches and pitchforks.

I’ve seen Twitter version called “Twitchforks” —great word.

If you’ve ever become part of one of those mobs, you probably felt awful later. And if you’ve been the victim, you know their power to hurt, especially if the crazy invades your real home and affects your health and livelihood.

It happened to me in 2011. I endured a month-long barrage of threats and insults after somebody misunderstood one of my blogposts. I got hit with real world consequences: panic attacks, disordered sleep and stress-related illness. I thought I was taking it in stride, but the trauma of a death threat stays with you.

Thing is: most of the people who attacked me thought they were doing good. I've even made friends with some of them since.

Wanting to belong to a group is an instinct older than humanity. We were tribal animals before we walked upright. A recent study shows monkeys will go along with the crowd even if it means eating yucky food.

So it’s natural to carry our instinct to form tribes into the world of social media. Joining an online group can give us a warm, supportive feeling of community. It can make us feel welcome in the alien environment of cyberspace. Other members can teach and help each other on the road to success.

But the same instinct that urges us to help each other can be misdirected to do terrible harm. Especially if we’re led to believe our actions are sanctioned—or required—by the tribe. An us/them mentality can make people do unspeakable things in the name of protecting their own.

A minor, but significant attack by a cybermob with Twitchforks happened recently at the Pikes Peak Writers Conference. A bunch of agents, objecting to a keynote speech by author Barry Eisler, set off a swarm of nasty Twitter barbs against Mr. Eisler during his presentation.

The incident reverberated through the book community and serves as an embarrassing example of how even respected professionals can morph into a mob through the magic of the Internet.

Another more disturbing mob attack happened when superstar author Anne Rice had an over-the-top reaction to a bad review on Facebook and sent her fans to attack the reviewer—a young UK blogger with fewer than 100 readers. Rice's hordes called the reviewer obscene names and pelted her blog with classy comments like "I hope you get herpes." Kayleigh, the blogger, took the barrage of anger with grace. (I'll bet she got a lot more followers out of this.)

But I'm sure most of those commenters thought they were doing good in defending their idol.

When a group of people band together, they can be an unstoppable force. As Margaret Mead said,

“Never underestimate the power of a small group of committed people to change the world.”

Unfortunately, that needs a corollary:

“Never underestimate the power of a small group of misguided people to devolve into a mindless, bloodthirsty mob.”

That hive/gang mind that can do so much good can also be one of the most dangerous forces in the universe. It can make people do things they’d never dream of doing as individuals.

The hive mind is what powers pogroms, gang rapes, witch hunts, lynchings, war and genocide.

There’s a reason some of the most horrifying SciFi villains are semi-human creatures that share an unreasoning, destructive mind: like The Borg on Star Trek and Dr. Who’s Daleks.

I’ve seen dozens of good people attacked by gangs on social media in the past year or so. Usually for unverified infractions of murky rules. I’m not sure the people who sent me death threats even knew what I was supposed to have done. (I’m still not clear on that myself.) They only knew somebody told them the hive was under attack, and I was the designated villain.

Plus they were getting a rush from their own smug, self-righteous rage.

It’s that rage-induced high and feeling of superiority that is probably at the root of the problem. Anger management specialists tell us that self-righteous rage can trigger brain chemicals that mimic the high of cocaine. And it’s just as addictive. The angrier people are, the better they feel, so they feed their rage, often with unsubstantiated rumors their rational mind would recognize as lies. It’s why radio-ranters and conspiracy theorists are so popular.

Unfortunately a lot of those rage addicts feed their habit on the Interwebz.

Jaron Lanier, one of the early pioneers in Internet technology, has preached against this phenomenon for years. He has long warned people of what he calls “digital barbarism.” He sees terrible danger in “instant twitchy social networks which are designed to create mass action. “

And they get twitchier all the time. Look how one tweet in April nearly crashed the Stock Market.

In an interview with Ron Rosenbaum in the Smithsonian magazine in January, Jaron Lanier said,

“This is the thing that continues to scare me. You see in history the capacity of people to congeal—like social lasers of cruelty. That capacity is constant.”

For more on this, Lanier has a new book coming out this week, Who Owns the Future?

I saw one of those lasers aimed at an Internet friend this week. She was a much less high-profile target than Barry Eisler, so the “social laser” could get away with a lot more cruelty. She was erroneously accused of piracy (a buzz-word guaranteed to set the hive-mind swarming.) The accuser didn’t deal with her directly. Instead he tweeted a call for the hive to attack. The victim was humiliated and castigated by dozens of authors (some of whom I know to be otherwise sensible individuals.) One rage-fueled smugster even posted the home address where the accused author lives with her disabled child.

The victim had the sense to call the FBI. Which is what I should have done when the crazies started sending me photos of my house and telling me they were armed and they’d “get me.”

She and I join the hundreds—probably thousands—who have had our homes and families targeted by mindless attacks by various branches of the online book community. Yes, these people are our fellow writers, readers, and reviewers. And I'm sure they all think they're doing good.

  • I saw it happen last year to a bestselling author who nearly lost a major national award because of a similar army of cyber-jihadists, feeding on rage fuelled by misinformation.
  • There was a Goodreads group of bullies/antibullies (all the same at this point) who attacked each other last summer by posting addresses and photos of their children.
  • A similar vigilante attack was waged against a disabled veteran who set up a book sharing site that was accused of piracy.
  • And later the people who were swept up in the anti-piracy mob were targeted with attack-swarms of one-star “reviews” on Amazon and Goodreads.

Terrorizing victims and their families in their homes seems to be a pattern with the booky hive-mind. As is the fake review attack.

Posting addresses and photos of family seems to come from a twisted misunderstanding of what used to be done to silence anonymous trolls—stemming from the outing of hatemongers like “Violentacrez”, who terrorized Reddit a few years ago. Some clever person discovered his real name and residence and posted them online to keep the troll from continuing to pollute the site with anonymous hate speech.

But somehow these literary vigilantes don’t see how that’s different from posting the personal addresses and family details of a fellow author or reviewer who is NOT anonymous in the first place.

Talk about unclear on the concept…

But hey, nobody ever accused the Hive Mind of being smart. Ever tried to reason with a swarm of bees?

The other weapon of choice of the book hive is equally stupid and clueless. Wielding one-star reviews as weapons to assault the author’s character undermines the whole literary community by rendering customer reviews worthless.

Mind you, these cyber-militias claim to be standing up for the “integrity” of the writing community. They think writing fake, libelous “reviews” of books they haven’t read is a great way to show how honorable they are.

Come to think of it, those bees look pretty smart and reasonable in comparison.

So what can we do about cyber-gangs?

Nobody can stop groupthink-bullying on the Interwebz, but you can do your part by refusing to participate.

1) Check facts. Before you join in a cyber-attack sparked by a tweet or a FB post or other online call to jihad, read real news sources, not garbled hysteria from other members of the frenzied tribe.

2) Take a breath: Five seconds in; five seconds out. This will bring down your heart rate and give you time to remember that you have not, in actuality, been assimilated by the Borg.

3) Remember why you’re on social media in the first place. Are you here to alienate all potential readers who favor a different publishing path from yours, hate prologues, or prefer LeStat to Edward Cullen? Or are you here to make friends you hope will buy your books some day?

4) Consider what Joe Konrath said in his post about the attacks on Eisler:

The Internet is forever. Things you say will always be there to come back and bite you.”

And they WILL bite you. Especially if you—
  • Participate in snark attacks or throw “Twitchforks”
  • Denigrate the review process with fake 1&2 star "reviews" 
  • Spread unsubstantiated, harmful rumors
  • Sabotage a fellow author’s livelihood
  • Threaten a person’s life and/or family
  • Make personal attacks on reviewers
That initial rush of smug rage will subside. You’ll be left with nothing but a damaged reputation and digital egg on your face like those agents at Pike’s Peak.

5) Listen to the wise words of Porter Anderson, from his April 26th Writing on the Ether post:

“I recommend we create a little code for our community. ‘Pikes Peak.’ As in ‘Remember Pikes Peak’. If we see a conversation, a presentation, a thread online starting to spiral out of control, maybe if we remember Pikes Peak it will help us recall a sequence of negative emotions and reactions that we really don’t need to revisit.”


How can we avoid becoming gang victims?

You can’t. Not entirely. Barry Eisler’s speech was anything but incendiary. The accused “pirate” was actually promoting her favorite authors' work. I was attacked for writing a piece on my own blog to help fellow Boomers who aren't Web savvy. I admit I was naïve. But we’re all naïve about something.

However there are some things I could have done.

1) Contact law enforcement if your safety is threatened. The FBI has a hotline to report cybercrimes.

2) Delete out-of-control threads in your own blog before rage escalates. If a thread on your own blog gets out of hand, or a bunch of commenters gang up on another, just hit the little trash can icon. I used to think it was better to hang in there—and it probably was in the case of the Anne Rice fan attack—but when things get nasty on your blog, it can reflect on you. A lot of the stuff that made people most angry at me were things other people said in the blog thread, which were later attributed to me in the subsequent game of blog telephone.

3) But don’t delete messages and comments that are actually criminal. At least save a screen shot. You may need them for evidence. (I made this mistake. I thought deleting them from my computer would delete them from my mind. Doesn't work that way.)

4) Stay away from gang-infested forums and websites. Any forum that projects a them/us mentality can be dangerous. For some reason, the oldest forums seem to be plagued with the most groupthink and snark. A whole lot of writers no longer feel safe at Absolute Write, so I’ve stopped recommending them. Ditto the Amazon Forums (the Kindleboards tend to be a bit more civilized, but don’t expect many warm fuzzies.) Reddit could be toxic in the days of Violenticrez. I don't know if it has improved. I’ve also heard some Goodreads groups can get pretty nasty, but I belong to some great ones.

5) Look for community at moderated, helpful forums like Kristen Lamb's WANAtribe,  Nathan Bransford’s forums, CritiqueCircle.com and SheWrites. (If you know of more good ones, do let us know in the comments.) I’ve left all the LinkedIn writing groups I belonged to because of idiots taking over the threads to stage one-on-one combat (and the misguided guys who think it's a dating site) but I haven’t seen overt gang activity. Maybe some of you know some good groups there.

6) Be careful where you post comments. Some blogs are heavily weighted pro- or anti- self-publishing or pro- or anti- author and may be controlled by a hive mind. If you see name-calling or blanket dismissal of a whole segment of the population by a blogger, you have wandered into a private clubhouse of snark and your time will be better spent elsewhere.

The internet book community is ours to create. We can become a jungle of irrational, violent thugs, or we can behave like literate, civilized adults. If you have a personal problem with an individual, consider talking to him or her about it in a reasonable, non-accusatory way. If the person is misusing a forum, or you see criminal activity, leave the group temporarily and contact the appropriate authorities.

As Konrath said—

 “Have the integrity to defend your public statements and the courage to respond to people with different views.”

Probably braying “Exterminate. Exterminate. Exterminate….” like a Dalek is not what he means by "courage."

Here's my own message to anybody who is tempted to "go along with the crowd" and persecute a fellow writer rather than engage in intelligent discourse.

Remember you have your very own personal brain. Even when you’re on the Interwebz. Use it.

How about you, scriveners? Have you been the victim of a cyber-gang? What did you do about it? Have you ever found yourself being swept up in a gang-frenzy, saying things you later regretted? What groups and forums do you consider safe for writers who are new to social media?
***

This week, in honor of the debut of the new film of The Great Gatsby, and of course the Stephen Colbert Book Club, which has made Fitzgerald's classic the #1 Bestseller on Amazon, Anne will be making the rounds talking about her own novel about a real-life Gatsby-obsessed con man, the Gatsby Game. ONLY 99c until the end of May!


On Monday, May 6th, THE GATSBY GAME will be featured at reviewer Donna Hole's blog. with an in-depth look at the real events that inspired the novel.
And I'll also be at Janet Boyer's Blog, giving my #1 piece of advice for new authors.

On Tuesday, May 7th, THE GATSBY GAME will be featured on The Cheap Ebook. Anne is going to be talking about the new film, and how she feels about a giving a contemporary soundtrack to the greatest story of the Jazz Age. She'll also be talking about the real Gatsby-obsessed man who inspired her novel.

On Thursday, May 9, I'll be talking about the real-life Hollywood mystery behind THE GATSBY GAME with Elaine Raco Chase at the Author's Corner at Triangle Variety Radio.


OPPORTUNITY ALERTS:


1) Win a free book cover makeover! Westin Lee's Cover Cleaning Contest. Are your sales sluggish? It could be your cover. In this fun contest—open to self published writers and writers with small presses who have permission from their publishers. There's an easy online form. But you've only got a week. Winner and runner up will be announced May 15th, so get going!!

2) The Saturday Evening Post’s Second Annual Great American Fiction Contest—yes, THAT Saturday Evening Post—is holding a short fiction contest. Could you join the likes of F. Scott Fitzgerald; William Faulkner; Kurt Vonnegut, Jr.; Ray Bradbury; Louis L’Amour; Sinclair Lewis; Jack London; and Edgar Allan Poe? $10 entry fee Deadline July 1, 2013

3) FREE book advertising to British readers from EbookBargainsUK Lots of authors and publishers have had huge successes with their free or sale books by advertising on BookBub, ENT, KND, POI, etc. But none of those target the UK, and their links go to US sites Brits can't use. But now there’s a newsletter for UK readers only. It links to all the big UK retailers like Apple UK, Waterstones and Foyles as well as Amazon UK. They don’t sell books direct or get paid for clickthroughs, so they don't have any restrictions on how many free books they can spotlight like BookBub and the others. So it's THE place to tell Brits about your book when it goes free or on sale in the UK. Since Brits have the highest number of readers per capita of any country in the world, this looks like a great idea to me: Plus: the site will be offering FREE book ads until May 31st, on a first come, first served basis.

And if you're in the UK, do sign up for their newsletter. It brings links to free and bargain ebooks—at the UK bookstore of your choice—in your inbox every morning. You can subscribe here.

4) The Lyttoniad contest for the WORST first sentence of a novel. The classic Bulwer-Lytton Contest makes news every year. Each entry must consist of a single sentence but you may submit as many entries as you wish. E-mail entries should be sent to Scott Rice at srice@pacbell.net in the body of the message, Ariel 12 font. One e-mail may contain multiple entries. Entries will be judged by categories, from “general” to detective, western, science fiction, romance, and so on. There will be overall winners as well as category winners. Deadline is June 30th. No prizes that I know of, but lots of admiration from your fellow writers.

Indie Publishing in 2013: Why We Can't Party Like It's 2009

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Amazon's Kindle turned five years old last week. What an exciting half-decade it's been!

Jeff Bezos showed his genius when he gave his e-reader that name. The device sparked a conflagration that is still pretty much out of control. The old publishing world is in chaos, and nobody has a clue what direction the wildfire will take next.

Although if you want a little glimpse into the crystal ball, Agent Laurie McLean offered some optimistic predictions in her guest post here two weeks ago.

But in just the two weeks since her post, we've seen more wild shifts and changes. HarperCollins, moving to more ebooks, is closing one of its biggest warehouses, and seems set to gobble up Simon and Schuster.  And Simon and Schuster has launched a new scary-scammy self-publishing wing by teaming up with the vanity publisher Author Solutions. Yes, the Author Solutions which was recently acquired by Penguin, which was recently purchased by Random House. And Random House is launching several new digital-only imprints. Ditto HarperCollins' Avon imprint which is actually soliciting your NaNo novels. (Yes. That one surprised the heck out of me, too.)

Confused yet? I sure am. Some people think the Big Six-no-Five-or-is-it-Four—are soon to become the Big One, which still may not be Big enough to compete with what some fear will become the most powerful publishing force of all: the Mighty Zon. (Sarah Lacy at PandoDaily has some interesting things to say on the subject of Amazon's inevitable dominance.)

In five years, Amazon has gone from mail-order bookseller to major player in world publishing.

They did this partly by sparking the "indie revolution".

The "revolution" was another product of Mr. Bezos' marketing genius. He wanted cheap electronic books for his new Kindle, and the Big Six were not about to slash prices for some upstart online retailer with a gadget nobody thought they needed. Publishers wanted to charge the same price for an ebook as they did for a new hardcover book. Amazon accused them of price-fixing and went after them through the legal system.

But meanwhile they needed cheap books for the new Kindle owners.

So they opened up Amazon to self-publishers, offering an author-friendly e-book creation system and a 70% "royalty" to authors who priced their books in the range Amazon wanted to promote: between three and ten dollars.

I'm putting "royalty" in quotes, because, by strict definition, Amazon doesn't pay a traditional royalty. Publishers pay royalties. Retailers take a percentage. For self-publishers, Amazon is a retailer, so technically, Amazon is not paying a 70% royalty; it's taking a 30% sales commission.

But whatever you choose to call it, the payment system worked. Big time. While the Big Six were shrinking advances, lists and print runs—and making increasingly unreasonable demands on authors—the Zon offered writers a new way to distribute their work and actually make money at it.

I first became aware of the viability of Amazon-aided self-publishing in late 2009, when a fellow chick lit author, Elisa Lorello, self-published a novel that went to the top of the Kindle bestseller list on Christmas Day. This was when traditional publishers were treating chick lit as toxic waste and refused to acquire any titles that didn't involve vampires, werepersons, or other dentally-enhanced people-eaters.

I paid even more attention a few months later when Amazon offered Lorello a nice contract with their first publishing venture, Amazon Encore.

Elisa became one of thousands of highly successful e-book self-publishers. In 2010, Amazon's new "indies" like John Locke and Amanda Hocking became household names. At the same time, established, agented novelists like Joe Konrath and Dean Wesley Smith self-published and started to preach the gospel of the "indie" movement.

Then, on March 21, 2011, New York Times bestseller Barry Eisler turned down a six figure advance from St. Martin's  to self-publish his new thriller.

That was the moment when even the nay-sayers had to accept that self-publishing had become mainstream.

Indies went on to become some of the greatest bestsellers of all time, like E. L. James (although, like me, she started with a small press, not strictly self-publishing.) Other self-pubbers made high-profile deals with Hollywood, like Hugh Howey, who sold his Wool books to Ridley Scott for some serious bucks. (Sorry, Hugh, that I tried to give Wool to Speilberg in an earlier version of this post. LOL.)

Subsequently, a whole industry of editors, designers, coders and online advertisers sprang up to minister to the needs of the new indie entrepreneur-authors.

John Locke wrote a book telling how to achieve Amazon success like his. Literally millions of self-publishers flooded the marketplace in 2011 and 2012. (Nobody's quite sure how many ebooks there are, since many don't have ISBNs.)

But a few months ago, things began to change. Amazon made some policy changes that were decidedly less friendly to self-publishers.

Indies who formerly sang Amazon's praises began to get cranky. I recently saw this lament on the Kindleboards (with apologies to Tennessee Ernie Ford.)

You write sixteen books, what do you get
Another year older and deeper in debt
Saint Peter don't you call me 'cause I can't go
I owe my soul to the Amazon store.

Some authors even think indies are being "being quietly herded off into a corner" since the DoJ decision brought down the price of Big Six books. Stephen Hise wrote a dark post at Indies Unlimited on the effects of Amazon's policy changes on the indie author.

What we do know is that Amazon's attempt to bring down prices through the legal system finally paid off. Big name ebooks by Big Six authors are now selling for reasonable, and even give-away prices.

So indies aren't as necessary to the Amazon bottom line as they once were. I'm not sure things are as dire as Derek Haines says in his post in The Vandal, because established indies report they continue to have good Amazon sales. But he has some legitimate worries.

For the new author who is thinking of launching a career by self-publishing through Amazon, it's important to be aware things have changed drastically in recent months. One thing to be aware of—especially if you're a newbie—is that a lot of the most powerful marketing strategies of the "Kindle Millionaires" are no longer viable:

#1 Garnering lots of of Amazon reviews: A great deal of John Locke's success was due to his huge number of positive Amazon reviews. His "how I made millions" book claimed this was due to his expertise in targeting the right reader.

But it turns out his expertise was actually in buying fake reviews.

The paid review and sock-puppet review scandals that rocked Amazon this summer after revelations by Locke--and an embarrassing number of others--have resulted in a draconian crackdown on all Amazon reviews.

The L.A. Times reports that many authors have found their reviews disappearing. Some popular legitimate reviewers have had all their reviews (of indies and trad-pubbed books alike) deleted with no explanation. I've seen lots of reports from authors who have lost dozens of reviews for no apparent reason. And authors who question the arbitrary removals are told they'll be banned from selling on Amazon forever if they dare to question any action by the Great Zon. Even Amazon advocate Joe Konrath thinks they've gone over to the dark side with this.

Amazon now bans authors from reviewing other authors' books in their own genre. They claim this is because their TOS guidelines ban reviewing by a "competitor," and this protects against attacks on rivals by sock puppets. But they delete positive and negative reviews alike. And not only from authors in their own genre. Some people have been told all published authors have been banned from reviewing. (If the New York Times or the New Yorker did this, they'd have to go out of business. Authors have ALWAYS reviewed other authors.)

They are also deleting reviews by anybody with a name similar to the author. I've had reviews deleted from anybody named "Allen". The rational is that anybody with the same name has a financial interest in my work. (Yes, Woody Allen, Joan Allen, and General John Allen have a big financial interest in my books :-) )

As you can imagine, this has made many reviewers wary of posting anything to Amazon, and has left readers jaded and untrusting. Seeking reviews is now a much less sure-fire way of making sales. Unfortunately, search engines still favor books with more reviews. Not a good situation for a newbie self-publisher.

2) Using free ebooks to raise your Amazon profile. Elisa Lorello had her big Christmas 2009 success because she offered her book free on Amazon that day. That pushed her to the top of the "bestseller" list and raised her book from obscurity to the top of suggested "also boughts" and "top sellers" that appear on every Kindle.

But in late 2011, Amazon introduced KDP Select. Only authors enrolled in the "Select" program are now allowed freebie give-aways. Select requires exclusivity. If you sell ebooks at Barnes and Noble, iTunes, Smashwords, Kobo, etc—or even on your own website—you aren't allowed to list a book as "free" on Amazon.

And the "also boughts" and "top sellers" also heavily favor books in the KDP Select program.

Until recently, Amazon matched the price you charge for your book on other platforms, so it was possible to get around the KDP Select exclusivity by making your book free on Smashwords, but many of us are finding that even after several months, Amazon doesn't seem to be matching a "free" price.

They are however, sweetening the pot for KDP Select members by doubling the price they pay for "borrows" (Select books are also free to borrow for Amazon Prime members.) Now many Select books will get more than the sale price for a borrow. It's tempting, but only if you have other books available at other retailers. I think it's unwise for anybody to be 100% dependent on the whims of Amazon's ever-changing algorithms.

3) Selling mass quantities of 99 cent ebooks to become a bestseller on Amazon. A year ago, D.D. Scott, the force of nature behind the Writers Guide to E-Publishing, preached the gospel of "Snickers-bar marketing" and the 99 cent ebook.

But that has all changed. Here's what she said last week,

"Up until a few months ago, using the 99 Cent Price Point got you a ton of fabulous VISIBILITY ….You could more than make up for a higher royalty per book (using a price point of $2.99 or above) because of the higher quantity of books sold at the lower 99 Cent price.

BUT…not anymore!!!

Due to the agency pricing/cost-fixing schemes and the resulting Department of Justice settlement with a few of The Big Six Publishers – with several more holding out for litigation, many Big Six/TradiPubs are lowering their prices to between 99 Cents and $3.99.

Also…and this is HUGE…Amazon’s algorithms have definitely changed to favor the TradiPub books at these lower prices."

There was also a change in the Amazon algorithms last May that give a 99 cent book sale less "weight" in sales rankings. To be counted as a full "sale" a book has to sell for $2.99 or more.

4)  Getting featured on Kindle Nation Daily, E-Reader News Today, Pixel of Ink or other sites for e-book readers. Recently the big sites for ebook promos announced they will be severely restricting the number of free books they list, due to a firm request from Amazon. Here's how they put it at ENT.

"While Amazon cannot "make" us do anything with our website, they can tell us they will not pay us anymore if we don't do what they want us to do.  And what they've told us to do is cut down A LOT on the free books or they will not pay us at all.  I can't go into detail on what they've told us but this is something that will be affecting all sites similar to ours within the next month."

5) Promoting your work on Facebook. Facebook is still "free" for family and friends, but now you have to pay to use it for marketing. Meghan Ward talked in her post this week about "Promoted Posts", which Facebook launched in May of this year.

"For $5 $10, or $15, Facebook will make your post more visible within your followers’ news feeds. If you don’t promote your post, only a fraction of your followers will ever see it." 

Facebook's changes mean that only about 16% of all your followers now see your regular posts. If you want more people to see them, you have to pay around $50. Even for family photos and LOL Cat videos.
~ ~ ~
So does all this mean the indie movement is over?

Not at all. Simon and Schuster wouldn't be making their clueless foray into self-publishing if they thought indie publishing was going to diminish.  

But I think it's important not to think of it as the "Kindle" movement any more. I think the "revolution" needs to wean itself from the Mighty Zon and Facebook to be truly "indie".

The truth is, "indie" is a misnomer for someone who is 100% dependent on a mega-corporation. Yes, when you publish on Amazon you're an "independent contractor" rather than an employee, but that isn't necessarily a ticket to financial independence.

I think the indies of the future will need to focus on smaller outlets like Smashwords, Kobo and Barnes and Noble, even though they may require more initial work.

Smashwords may be a little cumbersome, but it is a truly "independent" company. Mark Coker started it because he's an indie author himself, and I think right now he still only has about thirteen employees. It's still a very "indie" operation.

And a number of indies are finding Smashwords is their best source of revenue. Horror author Edward M. Grant said on the Passive Voice blog this week,

"I’ve sold about 4x as many e-books through Smashwords and its distributors as through Amazon in the last three months, and made more money on most of the sales."

If you want to support independent publishing, look for ebook titles to buy at Smashwords before clicking automatically to Amazon. You can buy a book there for your Kindle, Nook, Kobo, iPad or any other device just as easily as with Amazon. And there are a whole lot of great books free. (Shameless plug: My comic mystery SHERWOOD, LTD is free on Smashwords.) Leaving your reviews on Smashwords instead of Amazon may also have a greater impact. Certainly your review will have a better chance of a long shelf-life.

Kobo is another very author-friendly retailer that's just beginning to hit its stride. They're the biggest online book retailer in Canada, where they started, and now they've been acquired by e-commerce giant, Rakuten, they're getting a good chunk of the global market.

British indie superstar Saffina Desforges says Kobo is blitzing the airwaves with adverts for their mini ereaders, which are "cute and back lit--with a very attractive price tag of 40 quid."

Kobo reps tell me they plan to start forums and discussion groups to rival the Kindleboards. Let's hope they'll be monitored by polite Canadians so we can leave the crankypants Kindleboarders behind to snipe at each other in the Amazon jungle.

Let me be clear: I'm not telling indies to abandon Amazon. It still has 43% of the ebook market--which may go up again with the phenomenal success of the new Kindle Fire tablet.

And I think KDP Select is great for launching a book, but I suggest using it for the minimum of three months. Do your freebies and get your title and name out there. But then I think it's best to opt out and spread your book to as many platforms as possible.

Amazon's shift to favoring the traditional publishers may mean fewer "Kindle Millionaires," but I have no doubt there will be new Indie E-Book Millionaires.

For the new writers out there who are on the fence about self-publishing, my advice is to keep your options open. Don't make your decision based on old news. The new digital imprints and unagented submissions at Random House and HarperCollins could be game-changers. (They are offering real publishing contracts: the opposite of Simon and Schuster's vanity publishing imprint.)

And don’t forget there are wonderful small digital publishers like mine who pay great royalties and take all the financial risk by providing cover design, editing, formatting and even some marketing. A niche publisher that carries only your genre and targets your market can be a very good choice for a newbie writer who is not an expert in business or marketing. (Just make sure the publisher is legit and check them out with Writer Beware. If you have to pay up front or sign away any rights, you don't want to go there.)

Because now more than ever, indies will have to become market-savvy entrepreneurs. Here's advice from Kristen McLean at Tools of Change for Publishing.

"In order to be well-equipped for this new environment, we think authors and content creators need as much training in business and publishing expertise as they do in writing. They need to understand deep structural issues like the way data flows around the industry, new modes of discovery, new thinking about consumer behavior, how to read the numbers, the potential of new technology, and how to build an effective team around themselves so they can run their businesses."

One way for authors to keep up with publishing business news is to follow Jane Friedman, who has launched a new link list today of Best Business Advice for Writers.

Whether or not Amazon is "dumping" the indies, it's time to rethink the rules that have been working for self- and small publishers for the past four years. We all need to plan innovative marketing strategies that involve smaller, more indie-friendly companies.

You don't want to find you've escaped the oppression of the Big Six only to be squashed by the Big Zon.


Book News: Anne's new Camilla Randall mystery, NO PLACE LIKE HOME will be launching next week. It's set in San Luis Obispo, "the happiest town on earth" and explores how close we all are to homelessness. (I'm totally in love with this cover by Laura Morrigan.)

Also, we'll be having some exciting give-aways of ebooks AND paper books for HOW TO BE A WRITER IN THE E-AGE...AND KEEP YOUR E-SANITY on this blog and Catherine Ryan Hyde's next week. Stop by for a chance to win free books!


Procrastination: Myth, reality or your best friend in disguise?

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 by Ruth Harris

I’d like to start this December 25 post by extending my heartiest congratulations to those Master Procrastinators who are still putting off their Christmas shopping. You’re the pros and we salute you!

Now to the rest of us:

My mission (and I chose to accept it) was to blog about The Big P so I turned to the global authorities on said subject. Not shrinks. Not self-help gurus. Not cubicle dwellers. Not housewives with a sink full of dishes & dust bunnies under the sofa. But … ta da!…wait for it!…the true, undisputed Rembrandts and Picassos, the acknowledged geniuses of the Art and Craft of Procrastinaion: Writers!

Who are able to luxuriate in every exquisite moment of guilt, self flagellation and despair. Who can wring every last drop from an orgy of self-loathing about not-writing. So, when I requested some info and insight, here is what I got:

            •           Humor, bitter
            •           Snark
            •           Promises to get back to me later (I’m still waiting)
            •           A single instant reply—which on closer examination turned out to be a
                        deviant form of procrastination
            •           Constructive, prescriptive recommendations
            •           Denial
                          

Jill Metcalf (Jill’s webpage) is the multi-published, award winning author of 5 historical romance novels. Jill took the competitive approach:

  “I would have answered this sooner but...I had to build a sand castle. Then I remembered, I don’t live near a beach. Then I remembered I had to make my bed...but it was made, so I un-made it and made it again. Then I remembered I had to do laundry, but I’d already done the laundry and it was dried and folded...so I washed it all again. Then I remembered...LOL.  I’m the Queen of Procrastination.”

As the Queen of Typos, I am honored to share my throne with Procrastination Royalty.

Still, all is not sand castles and laundry. Jill concluded by saying: “I have never failed to meet a deadline or an obligation. If I give my word, I keep it.”

Fact is, HRH, the Queen of Procrastination, has obviously found a way to make procrastination work for her. 

Shelly Thacker, (Shelly’s webpage) a bestselling author of historical and paranormal romances published by Dell and Avon, took a practical, constructive approach: “When it comes to beating procrastination, visuals work best for me. I like calendars, checklists, and charts. I keep a calendar next to my computer with page goals spelled out for each week, and a checklist of chapters completed so far. Watching those numbers go up is very motivating.”

For more tips, Shelly posted an excellent article which you will find here.

Shelly’s article is loaded with helpful—and very effective—ways to beat back The Big P. Her advice is practical, very doable and it works. She’s a pro who knows what she’s talking about.

Lawrence Block, (LB’s Blog) that sneaky devil, answered instantly (really!): Turns out keeping a beady eye on his email and replying quick-as-a-flash is Larry’s creative and (obviously) efficient way to devote himself to You Know What.

In the interest of complete disclosure, I must point out that LB’s method is certainly efficient. He’s been a bestselling writer for over fifty years, the author of the bestselling Matthew Scudder and Bernie Rhodenbarr series plus many, many, many more titles. Larry has written under a number of pseudonyms and was named a Grand Master by the Mystery Writers of America in 1993. His Liar's Bible: A Handbook for Fiction Writers and other books of writing advice are considered classics.

Consuelo Saah Baehr: (The Repurposed Writer) Years ago, Consuelo and I shared the famous/infamous editor, Michael Korda, when we were being publishing by Simon & Schuster. Consuelo’s been TradPubbed but now has gone digital. She’s the bestselling author of Nothing To Lose  and here’s what she has to say: 

“I was a procrastination junkie and, like all career junkies, I hid my addiction by doing hard things that looked good on paper but were not my real life's work.  Hey, I have a glamorous job, leave me alone.  

“Still, many mornings, I would get some whispers from the soul hole:   You haven't written anything new in years.  I bought a procrastination tape and wrote out my list. Write another book, lose twenty pounds, re-align my sinuses and my septum.

"’You are a doer,’" screamed the man on the tape. I listened to him every day.  Nothing.

 I tried magical thinking.  Nothing. Until about a year ago life shoved me in the path of the moving train called KDP.  

“My brain said "No."  Please.  Too hard. Two people told me it wasn't hard.  It was easy—Joe Konrath and Zoe Winters.  I thought, well, I can just put one foot in front of the other so I tried it.  I tried it early in the morning when I still had clear faculties and got lost in the work. 

 “I realized that the best antidote to procrastination is momentum. If you can take a few tiny steps and keep going, momentum will pull you along.”

Liliana Hart, multi-award-winning author of romantic suspense and mystery fiction,  (lilianahart.com) nailed it. Quoth Liliana: “Procrastination is commenting on your procrastination blog when I have 30k words left to write on a book that's due at the end of the month.”

Liliana was polite enough not to tell me to bug off with my stupid questions. And I wasn’t clueless enough to pester her again, either. I know a busy woman when I hear from one! And I also know Liliana will meet her deadline!

Now we come to the deniers. Or maybe they’re the realists. But there are writers who simply don’t believe in procrastination and/or being blocked (IME, very often the same thing).

Robert B. Parker, (http://www.robertbparker.net/author) of the Spencer and Jesse Stone series, didn’t believe in The Big P. He thought writers should think of themselves as plumbers.

You’ve heard of plumbers who don’t show up when they’re supposed to but have you ever heard of a plumber who couldn’t fix a faucet because he was in procrastination mode?  No way. He could say his kid was sick, he could say his car broke down, he could even say he had a terrible hangover and couldn’t fix your faucet.

But if you called him and the message on his voice mail informed you he was alphabetizing his complete collection of Super Bowl tapes and couldn’t fix your faucet, he’d be booted out of the plumbers union. Basically, Parker’s advice was: “Shut up, sit down, and write.”

D.D. Scott, bestselling romantic comedy and humorous mystery author  (ddscottville.blogspot.com) and Reigning Goddess of WG2E sees it the way Parker saw it.

D.D. was succinct. And pithy, too.

 She said, and I quote: “There's no such thing as procrastination...just get your butt in your chair & get your BITCHOK Groove in full gear!!!”

“BITCHOK?” I asked D.D. “Wot’s dat?” 

She explained: Butt In The Chair, Hands On Keyboard.

I replied: lmao. Although on second thought, I probably should have said lmbo.

D.D. and Parker are pros and they have the impressive body of work to prove it. 

Yeah, Ruth, I hear you say, but what about you?

I’m strictly a minor-league procrastinator and indulge only infrequently. In my experience whenever I start diddling and futzing around, organizing my spices or rooting through my medicine cabinet to get rid of the expired aspirin and cold meds, it means that I’m stuck. My sub-conscious is sending me a message and the message is always the same: You screwed up. Somewhere. Somehow.

Whether it’s a problem with plot, voice or characterization, procrastination is an alert, telling me to figure out where I’ve gone off track. To do that, I go back to the beginning—I mean that literally, we’re talking Page One here—and read very, very attentively and carefully until I can figure out what the problem is—whether one of omission or commission.

So, if you’re like me, you will consider procrastination your friend. The ally who is sending you an important message and doing its best to help you write and finish your book.

To make one final comment about the myth/reality/agony of procrastination, here’s an anonymous observation—sometimes attributed to Monty Python:

“Procrastination is like masturbation.  At first it feels good, but in the end you're only screwing yourself.”

So have a Merry Christmas and a very Happy New Year and, whatever else you do, stop diddling around & finish the damn book!

So, scriveners, what are your favorite procrastination techniques?


This just in from MWiDP! Anne's Hollywood mystery, THE GATSBY GAME is a Christmas freebie on Amazon for the next three days. It hit #40 in Free Contemporary Fiction yesterday. And GHOSTWRITERS IN THE SKY  is only 99 cents for a limited time.

Is the E-book the New Query?

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If you’re like me, you’re getting a little bored with the indie vs. legacy publishing debate. People are talking a lot of crap on both “sides” of what shouldn’t be an either/or argument in the first place. (See sci-fi author Jeff Carlson’s great post on the subject here.)

But this week I heard some fairly earth-shaking news I figured I’d better share.

It came in an email from a self-published Brit friend who’s been having some success in the UK Kindle market.

He needed advice. He’d been approached by somebody claiming to be from a U.S. literary agency. He’s savvy enough to know agents don’t approach writers—it’s the other way round. So he figured this must be some bogus scam. But just in case, had I ever heard of these blokes?

Then I read the name of the agency.

It isn’t only legit—it’s big. Huge. Major prestige. They rep some of the most famous names on the planet.

And they were approaching HIM: a first time, never-before-published, single-title, self-pubbed author.

The great world spins.

I wrote back and told him to run, not walk to sign up with them.

Thing is, he’s doing quite well on his own, thank you very much. It’s fair for him to ask—does a writer even need an agent when he’s bringing in good money on his own? This guy has already done the work. Why give 15% to anybody?

My advice was—good agents earn their percentage, and usually a lot more. Even indie god Joe Konrath is represented by a prestigious New York agency. Agents provide contacts and legal and career advice a writer can’t get otherwise. (And—contrary to what author Stephen Leather said on Konrath’s blog on Thursday, they’re mostly helpful, and not entirely without social graces.)

Plus, the publishing world is changing so rapidly, the paradigm may have shifted entirely by the time the writer finishes his next book.

But regardless of whether or not he signs, this is big news: A major New York agency approached a first-time, self-published novelist to offer representation. A writer on another continent, no less. And this isn’t an Amanda Hocking or Karen McQuestion, with a half dozen books that have been flying off Amazon’s cybershelves for months. He’s got one book. Just released.

Of course, that one book has rocketed into the top ten on the UK Kindle bestseller list.

My friend says he was as surprised as anybody when the book took off. But he’s got social media and marketing savvy, a great online network—and a very tight, well-written novel. And it's not the first book he's written.

But you know what else? HE DOESN’T FOLLOW THE RULES. His book is not a copy-cat of the books on the bestseller list. It’s dialogue-heavy. It has multiple points of view. It’s also very dark and edgy. Too over-the-top to be publishable—or so he was told over and over again by agents.

That’s why he self-published.

And now the agents are coming to him.

This confirms rumors I’ve been hearing: some agents are no longer looking for new clients in slush piles, because editors will not take chances on anything new. They only want stuff with a proven sales record.

And where do agents find proven sales records? On the Kindle bestseller lists. Even ones in other countries. (Makes sense: look at how the US bestseller list has been dominated by Europeans in the past few years.) So that’s where they’re looking for fresh blood. Kindle lists provide the names of new writers who have proved they can sell.

But—doesn’t that mean they’re choosing books by sales numbers instead of content?

Yup.

I know. It makes me throw up a little too. But I suppose it could be called democracy at work. Once The People have spoken (even if they’re Swedish or English people) you get a New York book deal.

So what does this mean for the Great Unpublished out here?

After hearing my friend’s news, I went through my list of queries, partials, and fulls that are out with agents right now—some for more than six months—and wondered if there’s any point in continuing this endless, grueling query process.

What if nobody’s even reading slush any more?

What if the ebook is the new query?

Should we all be learning to design covers and getting our books coded for Kindle instead of researching more agents and rewriting that query for the 100th time?

I wish I knew the answer to that.

But here’s my thinking: a rejected manuscript can be tweaked and re-queried ad infinitum. But a bumbling beginner’s ebook that has only sold three downloads, all to your Mom, is not going to attract any agents. And a bunch of negative reviews about your lack of writing skills could pretty much put the kibosh on a career.

And I heard of one e-book self-pubber who was told by an agency: “Don’t come to us until you have sold 20,000 books.”

For fence sitters, Writer’s Digest’s Jane Freidman had a helpful post on her “There Are No Rules” blog last week. It includes a check list for people trying to decide if they’re good candidates for self-publishing.

And Stephen Leather’s post I mentioned above did offer some solid, reality-check advice to potential self pubbers.

What their advice boils down to is this:

DO consider self-publishing if you’ve been writing for many years, have several super-polished, critiqued and edited books in the hopper—plus a marketing plan—and LOVE SOCIAL MEDIA.

DON’T consider self-publishing if you don’t have a large online network in your genre and don’t have time to blog or tweet. And (in Jane’s words) if “it's your first manuscript and you don't want to see all that work go to waste. If that's the case, wait until you've written book #2 or #3 or #4 before you decide to release that first one.”

I’ve also made some observations of my own that keep me in the legacy publishing camp--

Some genres do a lot better than others in the Kindleverse. It seems to be a great place for gritty crime stories and thrillers (especially those that appeal to men: the tech has made reading fiction macho again) plus paranormal romance, erotica, and fantasy/scifi.

But literary novels, cerebral mysteries, memoirs, and women’s fiction seem to do better with legacy publishers. This may be because these are genres where craft is more important than story, and with a legacy publisher, buyers know a book has passed muster with a lot of picky readers.

I think that’s why Book Country—Penguin’s experiment in creating its own self-regulating slush pile—is only looking at genre fiction. Readers take chances on “pulp fiction,” but they want the industry’s seal of approval on more serious stuff.

So the old order changeth. But it ain’t dead yet.

I get Publisher’s Lunch and see traditional deals being made every day. Big ones. Some for debut novelists. A few don’t even involve zombies and/or Snooki. So some agents must still be reading slush. And at least a few editors must be taking their calls.

So I guess I’ll keep querying agents.

But another alternative exists that’s looking attractive to me again. Not all publishers are greed-based conglomerates unwilling to take chances. There are thousands of small and medium-sized independent presses out there, and many are thriving. Author Michelle Davidson Argyle wrote a wonderful series on the subject that’s a must-read. Her publisher, Rhemalda, is doing lots to help promote her books, including a high-tech Skype booksigning. Try getting that kind of innovative help from a Big Six publisher.

Also, some smaller presses are much more savvy about Kindle than the Big Six. If a company does all the design work and editing (worth $1000 at least) and charges customers a reasonable price for the ebook (under $6) and splits the royalties with you, that’s a way better deal than you’ll get from the Big Six. Plus, they’ll publish a suitable-for-bookstore-shelf hard copy, too.

So some of my next queries are going out to small presses.

What about you? If it turns out e-books are the best way to get an agent’s attention, will that change your attitude about self-pubbing? Or are you like me: still fantasizing that some agent, somewhere is actually going to read your query? Have you looked into smaller presses?

Next week, while I’m off celebrating my mom’s birthday in San Francisco, I’ll have another guest post from a bestselling author: Ruth Harris. Ruth has not only had many books at the top of the NYT Bestseller list, but she also worked as an editor at several Big Six Publishers, so she has all the inside skinny. She’ll blog about REJECTION, and what it really means. May 22. Watch this space!