Showing posts with label Nina Badzin. Show all posts
Showing posts with label Nina Badzin. Show all posts

Thinking Outside the Book: When a Writing Dead End Becomes a Detour to Success

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Today we're excited to be hosting freelance writer Nina Badzin. I've known Nina since she started blogging and it's been fantastic to watch her career soar. 

Nina was a compelling blogger from the time she wrote her first post. It was obvious she had tons of talent and skill. And her "query addiction" post really hit home with me. I'd been a query addict too. 

But what I most love about her story is that she took the writing road less travelled, and she's turned it into a professional career. 

I always advise fiction writers not to spend so much time on their blogs that they lose sight of the "prize": finishing and publishing their books.

But what if you'd rather blog? 

That doesn't have to mean you're a procrastinator or a failed novelist. It means you've got what it takes to be a successful nonfiction writer! And guess what? Nonfiction writers make good money, even with today's shrinking print markets. 

The Web is fueled by content, and writers who provide good content are thriving. As I said in my post about writing for the 21st century reader, and The New Golden Age of Short Fiction "the book" is a construct of the age of Gutenberg. In the digital age, readers' habits are changing—they are reading shorter pieces on smaller screens—and wise writers will change with them...Anne

Recognizing the Difference Between a Writer’s Dead End and a Detour

by Nina Badzin


This post is about embracing the writer you are rather than the writer you thought you would be.

It’s about allowing your goals to change and your vision to shift even if you’ve worked hard to make one particular path work. It’s about redefining success as a writer and accepting your strengths and weaknesses. It’s also about seeing potential for a writing career that does not include a book.

Let me give you some background first.

THE TYPICAL NOVELIST’S DAYDREAM


As a child, I daydreamed about becoming a novelist, the only kind of writer I knew about at the time. Many of you can relate, I’m sure. I imagined book tours, and as I got older, I noted the place on a shelf where my books might sit.

In hindsight, however, my writing history, even the earliest moments, pointed towards the short form. In fifth grade I wrote short stories about my teachers, and I occasionally won essay contests in junior high and high school.

I took two creative writing class in college, and my professors would tell me, “You are a writer.”

Although the work these instructors based that statement on were essays and short stories, I still chose to hear “you are a novelist.” A writer had to write books, I thought. Even a nonfiction writer was not the real thing without a book.

I took a break from writing while I was an English teacher, a career choice that seemed more responsible and realistic for a lover of literature than trying to be the person who creates fiction. I enjoyed the job, but when I had my first child, I did not want to be stuck on a teacher’s schedule nor did I want to grade 125 essays every other week. I stayed home with my son, filling my days with play dates, baby classes, errands, and reading. I did not, however, revive my desire to write until my second child was born.

“I should have been a novelist,” I would say, through tears, to my husband.

“So do it,” he said. “Write novels. It’s not too late.”

THE FIRST BOOK


To make a very long story decently short, in a year I had a draft of a novel. I happened to mention the manuscript in a “Mommy and Me” class, and as luck would have it, one of the other moms had recently moved to Minneapolis from New York, where she’d worked as a foreign rights agent at a big agency.

“Let me read it,” she said. 

I was shocked that she loved the manuscript and wanted to send it to a former colleague. During a long phone conversation months later with Becca, my classmate’s best contact for women’s fiction at the agency, she explained why she didn’t think the book worked. But Becca helped me identify the storyline in my manuscript that she could picture as a novel. (It’s unusual to get this kind of attention on the phone from an agent who is not signing you. Becca was doing her friend a favor.) 

Grateful for some much needed direction, I then spent the next year writing the book that Becca envisioned. In the meantime, I had a few short stories published, one of which was the first chapter of the new book, an excellent fact for my query letters to agents once I completed the new novel.

QUERY LETTER ADDICTION


I wrote a killer query letter if I may say so myself. (See, another short form success!) 

I then spent the next six months responding to emails from agents who requested chapter samples or the entire manuscript. 

One dream agent took enough interest to speak to me on the phone with suggestions for revisions. She read several more drafts of the book and was willing to read yet another draft when it hit me: 

I hate this book. 

In fact, I didn’t like writing novels at all. 

I told the agent that I wasn’t interested in pursuing the idea anymore, and of course thanked her profusely for the time she’d spent on my work.

DISCOVERING THE BLOGGING WORLD


I wanted a break from novels, but I didn’t want to stop writing. Luckily I had seen a few calls for submissions from two writing blogs I liked: Writer Unboxed and Write it Sideways. 

I also answered a call for guests posts at my friend’s very popular parenting site, Scary Mommy, as well as a local Jewish site I enjoyed called tcjewfolk.com. Within a matter of months in the middle of 2010 right after my third child was born, I had four blog posts up on four different sites. 

But I didn’t have a slice of the Internet to call my own.

While I was writing novels, I had always claimed that I would never start a blog, but by November of 2010, I quickly learned how to use the most basic version of a free Wordpress site. 

I made a separate page for my published short stories and a page titled “essays”  where I listed my four guest posts. I threw together my first few original posts and watched friends share them on Facebook. 

My first post had about 20 comments, which I thought was incredible. After those years writing novels alone with little feedback, I was hooked.

Somehow I discovered Anne’s blog early on, and I’m so grateful that she encouraged me to change my blog’s name and URL from the silly “A Mom in the Middle” to “Nina Badzin’s Blog” with the URL as the simple ninabadzin.com.

She also helped me stay on the manageable posting schedule of once a week rather than slopping together several posts a week. This allowed me to keep writing and publishing short stories, as well as gave me time to build a readership through regularly reading others’ blogs and commenting thoughtfully.


GETTING PAID TO WRITE FOR OTHER SITES


Before I could abandon the old daydream of writing books, I had to make sure I wasn’t making a mistake. I pursued four new novel ideas, one after the other, but never got further than 25,000 words before I’d get to what I called the “so-what factor.” 

I was forcing something that simply was not there.

The essays and short stories, while still hard work for me, became a challenge I enjoyed. And I was successful at earning new opportunities. I continued to get short stories published as well receive invitations to guest post for other writers’ blogs.

I had my first acceptance at The Huffington Post, which gave me some desired “street cred” with friends and family even if as a writer it’s not particularly impressive to give away that much work for free on a site so littered with ads. (That’s an entirely separate essay. I don’t mind writing for free for other writers’ blogs like the Twitter tips column I wrote for Writer Unboxed or the stories I submit to literary journals, but for sites that are successful businesses, it doesn't feel right.)

I’m proud to say that at this point I’m a paid contributing writer at two sites I enjoy and respect. One is Brain, Child: The Magazine for Thinking Moms and the other is Kveller.com a website focused on Judaism and parenting. Both sites fit my strengths and my voice well, and they have an active readership, wonderful editors, and good reputations.

I’ve had other exciting opportunities like a recent assignment for a local magazine, speaking and teaching engagements, and other freelance gigs. I feel confident that the more I continue to tackle new topics and try new outlets for creative nonfiction or short fiction, the more I will continue to get my words out there, even if those words are not between the covers of a book.

Perhaps I am not the writer I thought I would be when I started, but I am a writer. And I’m having a darn good time with it, too.

***

Nina Badzin lives in Minneapolis with her husband and four children and blogs at ninabadzin.com. She's a contributing writer at Brain, Child: The Magazine for Thinking Mothers and at Kveller.com.

She has published many articles in The Huffington Post, Writer Unboxed, The Jewish Daily Forward, various anthologies, and elsewhere.

Her fiction has appeared in Compose Journal, The Drum Literary Magazine, The Illanot Review, Independent Ink Magazine, Literary Mama, Midwestern Gothic, Monkeybicycle, The Pedestal Magazine, The Potomac: a Journal of Poetry and Prose, and others. She was nominated for a Pushcart Prize for her favorite story “Son.” Nina tweets at @NinaBadzin and is on Facebook at NinaBadzinBlog.



What about you, Scriveners? Have you found yourself taking a detour in your writing? Do you feel guilty when writing blogposts or creative nonfiction instead of working on your novel? As a reader, do you feel the novel is a "superior" art form to essays, reviews, stories, and articles? Do you think the novel will continue to be the most respected form of verbal self-expression? Have you ever considered giving up on the query/self-publishing process and making money writing for magazines or the Web? 

COMING UP ON THE BLOG


This week we hit a million pageviews! Thanks everybody! And thanks to Moira Allen at Writing World, for giving this blog their monthly "Awesome Blog" spotlight. 

June 22: Nathan Bransford: Yes. That Nathan Bransford (squee!) Blog god, former Curtis Brown agent, children's author, and author of How to Write a Novel.

July 20th: Janice Hardy: host of Fiction University and bestselling YA author. Repped by uber-agent Kristen Nelson.

August 10th Jami Gold: editor, writing teacher, award-winning paranormal romance author, and awesome blogger.

September 14th Barbara Silkstone: bestselling indie author and owner of the Second Act Cafe.

October 12 Jessica Bell: author of Polish Your Fiction, a Self-Editing Guide.

And this week Anne will be speaking to the Nightwriters of San Luis Obispo at their monthly meeting. She's going to be talking about all the bad advice new writers get...and why to ignore it, and how to avoid being scammed by people who prey on new writers. 6:30 PM at 2201 Lawton St. (near Corner of South & Broad) San Luis Obispo, CA. More on the SLO Nightwriters website.  Open to the public. No charge. She'll be signing copies of her books as well. 

BOOK OF THE WEEK


Chanel and Gatsby

Two great comedies for the price of one!
Ruth Harris's The Chanel Caper and Anne R. Allen's The Gatsby Game

Together in one volume for only $2.99


Hollywood and Manhattan: it's Bi-Coastal Comedy! Perfect for summer beach reading on either coast.
Available at  NOOK, Kobo, and Amazon US, Amazon UK, Amazon CA

The Chanel Caper
Nora Ephron meets James Bond. Or is it the other way around? 

The Gatsby Game 
A Hollywood mystery with celebrities, murder and a smart-mouthed nanny.

OPPORTUNITY ALERTS


Short Romance stories with holiday themes: Crimson Romance Ebooks (A division of F & W, publisher of Writer's Digest Books) is looking for holiday themed shorts (10K-20K words) Christmas/Hanukkah/Kwanzaa 2014, New Year's Even 2015, Deadline: August 15th

BLUE EARTH REVIEW FLASH FICTION CONTEST $2 ENTRY FEE. 750 words or less. Limit two stories per entry. First place $500. Second place $250. Third place $100. Winners will be published in the Blue Earth Review, the literary magazine of Minnesota State University. Deadline August 1.

The Saturday Evening Post "Celebrate America" Short fiction contest. $10 ENTRY FEE. The winning story will be published in the Jan/Feb 2015 edition of The Saturday Evening Post, and the author will receive a $500 payment. Five runners-up will each receive a $100 cash payment and will also have their stories published online. Stories must be between 1,500 and 5,000 words in. All stories must be previously unpublished (excluding personal websites and blogs). Deadline July 1.

The Golden Quill Awards: Entry fee $15. Two categories: Short fiction/memoir (1000 words) and Poetry (40 lines max) $750 1st prize, $400 2nd prize in each category. Sponsored by the SLO Nightwriters and the Central Coast Writers Conference. Deadline June 30th.

WRITERS VILLAGE SUMMER SHORT FICTION CONTEST $24 ENTRY FEE. $4,800 First prize. Second prize $800, third prize $400 and 15 runner up prizes of $80. The top 50 contestants also get a free critique of their stories. Judges include Lawrence Block, a Grand Master of the Mystery Writers of America, and Jill Dawson, Orange and Whitbread-shortlisted author of eight novels. Winning stories showcased online. Any genre of fiction may be submitted up to 3,000 words, except playscripts and poetry. Entries are welcomed world-wide. Deadline June 30.

Social Media Secrets, Part III: What Should an Author Blog About?

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This is the third in my series on my "Social Media Secrets." If you haven't read the first two yet, you might want to check out #1: How to Avoid Twitter-Fritter and Facebook-Fail and #2 How to Blog Your Way Out of the Slush Pile and onto the Bestseller List.

When I teach blogging, the most common question I get is: "What should I blog about?" 

My answer isn't the same as you'll hear from most blogging gurus: I say it depends on where you are in your career.

1) If you're a new author/blogger, your primary goal is to build an audience. The best way to do this is to network with other bloggers.

Most people who read blogs and comment regularly are also bloggers themselves, so this is your potential core audience.

Blog hops can be very valuable at this stage of your career. Jump on any opportunity to participate.

Go to other blogs in your niche—that's readers, reviewers and other authors—to see what they're blogging about and get to know people. When you find yourself leaving a long comment: that's your next blog post!

If you hope for a traditional publishing career, you should also be regularly visiting agents' blogs like Janet Reid's and Kristen Nelson's and former agent Nathan Bransford's to find out how the traditional publishing process works. You can also interact with other writers who comment on the blog.

If you think you might go indie, do the same on indie blogs like Joe Konrath's and The Passive Voice.

No matter what path you're contemplating, hanging out at friendly, troll-free writing-community blogs like Alex J. Cavanaugh's Insecure Writers Support Group, Nathan Bransford's forums, and Kristen Lamb's We are Not Alone, will make you feel less isolated and help you meet people who can help you in your career.

This is like hanging out with co-workers in the coffee room or cafeteria at a new job. You'll find a huge amount of information just by listening. Think of your blog as your cubicle where people stop by to say hello. But first you have to introduce yourself in a general meeting place.

This means yes, you CAN talk about writing and publishing when you're starting out. You can commiserate and congratulate each other as you ride the roller coaster of this crazy business. (As long as you don't complain too much. Believe me, we've all felt the temptation to vent about the unfairness of the industry, but it won't help your career.)

2) Once you've got a few followers and you're getting ready to publish, it's time to switch gears. 

You don't have to stop blogging about writing entirely, but mix it up so you can start attracting more non-writers—especially readers in your niche.

Remember people surf the Web looking for two things: information and entertainment.

Your blog can spin a good yarn, make people laugh, provide information, or all three, as long as you put it in your own honest, unique voice and you’re not too whiny or preachy. (Although experts generally advise against fictional yarns. More on that below.)

Joel Friedlander wrote a great blogpost this month on  3 major mistakes author-bloggers make . He points out you need to know who you're blogging for. If you're writing hard sci-fi, you're going to want to reach to a different readership than if you're writing cozy mysteries. Unfortunately, marketers often tell authors to market indiscriminately to the entire population.

Try picturing your ideal audience when you're deciding what to blog about. What movies and TV shows might appeal to people who would like your book? What's their age group? What other interests do those people have?

If you're writing a Hunger Games type YA dystopian, blogging news about the next Hunger Games film might attract your ideal demographic. Tweet Jennifer Lawrence news and you'll get the HG fans coming to your blog.

If you're writing Regency romance, run a series on your favorite films set in the era, or talk costumes and history. Or join a Janeite community and weigh in on controversial topics like the mental health of Jane Austen's mother and whether Colin Firth is the one and only Darcy.

What Works in a Writer’s Blog

This is a partial list. I'd love more suggestions in the comments.

  • Interviews and Profiles: These don't have to be interviews with authors, although that's a fantastic way to network AND reach readers. Write crime novels? Interview a cop, forensic expert or private detective. Write bookstore cozies? Profile a series of bookstore clerks and visit their blogs.  
  • Informative pieces: This is where you can use all that research you did for your books that sounds too much like "info-dumping" in your novel. 
  • Reviews and spotlights of books in your genre: But be wary of starting an all-review site if you're an aspiring author. Honest reviewers sometimes have to be negative, which can open you up to bullying by an authors' posse. Spotlights make more friends. 
  • Film Reviews and info about other media in your genre. Alex J. Cavanaugh's blog is a great example of how to do this right. (Alex will be visiting next month to talk about how to create a blog community.) 
  • Comic or inspirational vignettes about your life. This can be almost anything, as long as it's entertaining, has a point, and doesn't turn into a pity party. An author who does a fabulous job with the comic personal story is rom-com author Tawna Fenske.
  • Stuff about your pets. Seriously. Never underestimate the power of a cute puppy or grumpy cat to draw hits. Catherine Ryan Hyde posted photos and videos showing the progress of her new cat and old dog learning to get along: a lesson in diplomacy. It got so popular, the dog and cat—now best of friends—have their own Facebook page.
  • Opinions (as long as you avoid polarizing subjects: see below) Any opinion piece about publishing news will probably get a lot of readers in the bookish community. Weigh in on Bezos buying the Washington Post, or how you feel about "authorized" fan fiction.
  • History and nostalgia pieces: Write historicals, or novels set in an earlier era? Anything about that era will be of interest to your readers. This is where people writing books of military history can share their own experiences. If you lived through history, the world wants to know about it. A blog is the perfect place to share. 
  • Travel pieces about the settings of your books. Even if you've only made the journey via Google maps and Wikipedia, your readers will be interested. If it's your hometown, even better. Interview local business owners and people who live and work in similar places to your fictional ones. This is where your own photographs can be a big plus. (Make sure all other photographs you use are not copyrighted. Only use photos licensed through Creative Commons.) 
  • How-to's and recipes. Write crafting mysteries? Offer interesting quilt patterns or knitting directions. Have a character who likes to fly kites? Tell readers how to build one.  And no matter what genre you write, if food is involved, people will enjoy a recipe for it. Or maybe you can offer a recipe for the busy writer to throw in the crockpot, or a tasty snack to serve to your book group.
  • Almost anything of general interest—especially to the kind of people you think might like your books. Anything that might make a good magazine article will make a good blogpost—especially a magazine your ideal reader is likely to buy.
  • A series of articles or vignettes you hope to make into a book. For nonfiction, blogging your book is OK, although if you get a traditional contract, you may be asked to take down those posts because of "non-compete" rules.

Not so Much

  • Daily word count. Sorry. Nobody cares. (Unless you're a member of a writers' group encouraging each other on—as sometimes happens during NaNoWriMo.) Although the original "weblogs" were often personal diaries, today's blogs are "other" oriented rather than "self" oriented and you need to write stuff that's interesting to people who don't already know you. 
  • Rejection sorrows and personal woes. These belong in your private journal. The one with the lock on it.
  • Your writer's block. Ditto. 
  • Teachy-Preachy stuff. Especially if you're not an expert. Don’t lecture people on how to get published if you’re not.
  • Pretentious word-farts. I landed on a writer's blog recently that gave no indication of the writer's name, genre, or work. Random phrases were scattered around, like: "This is all there is," and "Unless you are in pain, you're not doing it right," and "99% of published work is BS." Um, speaking of BS...  OK, this person is obviously young and going through a stage, but this isn't something you want to do in public.
  • Apologies for not blogging. We know it's hard to get around to the old blog. You don't need to tell us the specifics. Just call it "slow blogging" and get on with something interesting. 
  • Writing about writing exclusively, unless you have a "how to" book for writers. 
  • Religion or politics: unless your work is exclusively for people of the same faith or political persuasion. Or you live in a  part of the world with interesting politics and you have a unique viewpoint. (Extra credit if you're in a war zone.)
  • Your Fiction WIP. Especially if you hope to attract an agent. Not only do agents not have time to hunt for novels in the blogosphere, but they generally won't take a novel that's been blogged because it's already "published." (Selling novels is a different process from selling nonfiction—which is generally based 99% on platform—so the rules are different.)

    Some writers ARE able to attract a blog following by posting some short fiction or poetry, but I don't recommend you do it exclusively, because people skim blogs and usually won't read denser stuff. Plus you are giving away first rights and can't enter it in contests or submit to journals after putting it on a blog. It's better to post work in progress on a place like Wattpad which is password-protected and therefore not "publishing."

    But especially don't blog your unedited, unfinished novel hoping for praise or critique. You'll thank me later when you're at your editing stage. Honest. (If you want critique, I suggest you join one of the many online groups for the purpose, like CritiqueCircle.com.)
A blog is an expression of who you are: the face you offer the world. So be real and have fun.

Sometimes blogging can take off and you find you'd rather blog than work on your WIP. There's nothing wrong with that. You may have a future as a professional blogger and content provider—a much more lucrative field than writing novels. Nina Badzin discovered she enjoyed blogging more than fiction writing and used her blog to launch a career as a freelance writer.

Or if you're a book review blogger, you may be invited to intern for an agent and even become an agent yourself. That's what happened to book blogger Danielle Smith, now an agent at Foreword Literary.

But if you have your heart set on being a novelist, remember your fiction must take priority. That's why I support "slow blogging"—blogging once a week or less, preferably to a schedule.

For fiction writers, here's a quote from Jason Kong's post "7 Reasons Why Social Media isn't Growing Your Fiction Readership" from Joel Friedlander's blog.

"Your key to more followers isn’t posting more frequently or having more conversations. Nor is it constantly checking your feeds to see who said what. A readership develops because they have something to value and talk about....Writing good stories, as always, should remain your top priority."

For a more in-depth piece on how the stages of your writing career affect your blog you might want to read my piece, How to Blog Part 3: What Should You Blog About?

And here's a great piece about how to make your content "addictive" from Jeff Bullas. 

What about you, scriveners? What do you blog about? What do you want to read on other blogs? Any suggestions for the new blogger?

Next week: Ruth Harris is going to tell us about METADATA: one of those things we're all supposed to know about, but if you're like me, you're not quite sure what it is.

THIS WEEK'S BOOK DEAL: 
The Camilla Randall Mysteries Boxed Set is now on sale INTERNATIONALLY! 

My publisher has now spread the sale to all outlets. Thanks everybody, for keeping it on the Amazon US comic fiction bestseller list all summer. (And this week on the women's fiction bestseller list in Canada and comic fiction in Germany.)

99c on Amazon US, NOOK, and now £0.77 on Amazon UK  and 99c CDN on Amazon CA and 49 rupees on Amazon IN, and the equivalent on all Amazon stores.





"The Best Revenge, Ghost Writers in the Sky and Sherwood Limited are hysterical. Anne Allen will keep you laughing throughout, but in the meantime she dabbles her fingers in some topics worth some serious thought: sexism, weightism, lechery, murder, duplicity, homelessness & poverty to name a few. If you love to laugh, you'll like these three books. If you love to think, ponder AND laugh, be ready to fall in love"... C.S. Perryess

Note to anybody who has read a Camilla book and enjoyed it— 

I could use your help. If you have time to leave a review on Amazon or Barnes and Noble, I'll be eternally grateful. When you have a bestselling book, the negative nellies come out and your star rating takes a hit. Comedy can be so subjective and a lot of people don't "get" the same things. (And sock puppets abound: a lot of the nasty comments come from people who've never reviewed anything else—or give nothing but one-stars to every other book on the same bestseller list. Plus on B & N, people can give stars with with no text.) If you do like my humor, and you've enjoyed the books, I could really use your help. Just a star rating on B & N could make all the difference.   


OPPORTUNITY ALERTS

1) Find a Writing Group through Galley Cat! One of the most reliable and popular news outlets in publishing is creating a directory for writers to network to get critiques of their work You can sign up here.

2) Get your book international visibility for a reasonable price. EBUK is now advertising bargain books to close to a dozen countries, including the US and Canada, and they're still at half price through the end of August. You can get more info here. Make sure your book is under $3.99 and provide links to all stores, not not only Amazon (unless you're in Select.) Ads are a little over 10 bucks until the end of August.

And you can sign up for the newsletter for your country right here. I've signed up for the new US version. If you like bargain ebooks, this is a great free service.

3) Writer's Digest Popular Fiction Awards. Since most short fiction contests tend to favor literary work, this is a great one for genre authors. Choose your favorite genre and enter your best in 4,000 words or less. Six first prizes of $500 each and a Grand Prize of $2,500 and a trip to the 2013 Writer’s Digest Conference in New York City. Deadline September 16th

4) FAMILY CIRCLE FICTION CONTEST NO ENTRY FEE Submit an original fictional story of no more than 2,500 words. Three (3) Entries per person and per household throughout the Contest Period. Grand Prize: A prize package including $1,000; a gift certificate to one Mediabistro online course of winner's choice, one year Mediabistro AvantGuild membership; and a one year Mediabistro Freelance Marketplace membership. Second Place Prize: $500; one year Mediabistro AvantGuild membership; and a one year Mediabistro Freelance Marketplace membership. Third Place Prize: $250; and a one year Mediabistro AvantGuild membership. Deadline September 16th.

5) The Harper's Bazaar UK Short Story Prize is open to all writers. NO ENTRY FEE. Are you the next Dorothy Parker or Anita Loos? Submit an original short story (up to 3,000 words) on the subject of 'spring' to:shortstory@harpersbazaar.co.uk. The winning entry will appear in the May 2014 issue. Its author will be able to choose a first-edition book from Asprey's Fine and Rare Books Department to the value of £3,000 and enjoy a week-long retreat at Eilean Shona House, on the 2,000-acre private island off the west coast of Scotland where JM Barrie wrote his screenplay for Peter Pan. Deadline December 13th.

5 Blogging Rules Authors Can Ignore…and 5 You Can’t

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Do all aspiring authors need to blog?

The answer used to be: Only the ones who want to get published.

Now, agents and publishers are letting up on the requirement.

Recently, agent Rachelle Gardner changed her stance on blogs.“A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online marketing have evolved, my thoughts on blogging have changed. I think each author needs to carefully consider whether blogging is an appropriate vehicle for them.”

But she added that you need to be on social media somewhere. She says Goodreads, Facebook, Pinterest, LinkedIn, or Google +  can help you establish yourself if you find blogging too daunting.

But if you’re a Boomer like me, you may find those other platforms MORE daunting. For the non-tech-savvy, blogging is the easiest to master. It’s also the social media platform that gives you the most control.

This week social media guru diva Kristen Lamb devoted a whole week of blogposts to explaining the reasons why “blogs are probably THE BEST use of an author’s time when it comes to building an author platform using social media.”

But some writers start to blog too early in their careers and find it’s a time suck that keeps them from their primary writing goals.

So when should you start blogging? I don't think you have to worry about blogging if—

  • You’re at a stage where you need to put 100% of your writing time into learning your craft and getting that WIP onto the page.  
  • You’re a student who loves your creative writing class and hopes to be a writer someday, but you’re not sure what genre you’ll want to write or if you'll want to write novels, screenplays, poetry or whatever..
  • You’ve written a NaNo novel and a few short stories but you know you've got a lot to learn and you're not ready to start submitting things yet. 
  • You’ve been to a few writers conferences and you’re working madly on edits on your first novel and you’ve got this new idea you’re just dying to get on paper...

That’s not to say there’s anything wrong with blogging if you’re at any of those stages. For some of us, blogging is fun. Having fun with words is good at any stage of your writing career, as long as it doesn't keep you from your primary writing goals.

But don’t feel pressured to jump in yet. Blogging is a commitment. Don’t start if you don’t have the time or discipline to follow through.

When should you definitely think about a blog? When you’re sending out queries or getting ready to self-publish.

You will need a website anyway. (Sending out a query when you don’t have a website is shooting yourself in the font. Many agents and editors reject on that item alone.) A blog is a website—while a Facebook, Google +, Twitter or Pinterest page is not. Nothing that requires membership counts. And a blog hosted by Blogger or Wordpress is free as well as being interactive—as opposed to a static website. So it counts as “social media.” It’s a two-bird stone.

I agree with Kristen Lamb. I think blogging provides the most effective long-term strategy for writers to get their names out there into the marketplace and interact with the public.Why?
  • You’re a writer. Blogging uses a skill you’ve already got: putting words together to make sentences. 
  • Other social media are subject to faddism and rapid changes. (Facebook has become much less effective now that you have to pay to reach more than a handful of readers. Other social media sites may follow suit.) 
  • Blogging is the social medium that gives YOU the most control over your brand.
But blogger-authors usually make one huge mistake: we follow rules established by other types of bloggers.

I made this mistake myself. Thing is: as an author, you are not blogging to monetize, so a lot of those rules don’t apply. You're blogging to make yourself an interactive home on the Web—a place for agents/fellow writers/fellow bloggers/publishers/editors/readers to find you and communicate with you. It's a place to establish your brand.

And your brand is YOU.

This means:

1) You don’t have to blog every day.

Or even every week. Or on a schedule. (Although a schedule will give you a better chance of building a readership.) But it’s all good. For more on this, read my post on The Slow Blog Manifesto.

2) You don’t have to keep to 300-500 words.

Make your post as long as it needs to be to cover the subject. If you go over 3000 words, you’ll probably lose some readers, but Porter Anderson writes more than that in every one of his posts at Writing on the Ether and he's one of the most respected bloggers in the business

3) You don’t want a cutsie title that masks your identity.

The number one reason for an author to have a blog is to get name recognition, so for heaven’s sake, PUT YOUR NAME ON THE BLOG. I know I hammer away at this, but still 70% of the writing blogs I visit don’t have the author's name in the header—and almost that many don’t have an “about me” bio page to give us any idea of who heck they are.

The reason you’re blogging is the opposite of anonymity. You want people to be able to put your name (or pen name) into a search engine find you. Don’t make them rummage in their memory banks trying to remember if your blog is called “Songs from the Zombiepocalypse”, “Lost Marbles” or “MommiePornCentral". A whole lot more people will find you if they can just Google "Your Name."

Every minute you spend blogging anonymously is a minute wasted. Let the public know who you are and where you are and why we should be reading your stuff instead of the other 10 billion blogs out there.

And ALWAYS put your contact information prominently on the blog. If you’re selling a product, it’s just plain dumb not to tell people where to find it.

4) You don’t have to blog about any one subject. Your product is YOU.

For a long time, I believed all the stuff about how you have to have a niche. So this is a niche blog. It's serving us well, but it hems us in. We may try branching out into other territory in the coming months. Notice the new "Opportunity Alerts" at the end of the post.

Remember people surf the Web looking for two things: information and entertainment. Your blog can spin a good yarn, make people laugh, provide information, or all three, as long as you are putting it all out in your own honest, unique voice. (But I generally advise against fictional yarns—see below.)

A great example of a highly successful blogger is Nina Badzin, who blogs about books, parenting, religion, career choices, and so much more. Her posts are engaging and charming and often get picked up by the Huffington Post. Why? She’s smart, funny, honest, and totally herself.

One caveat: one of the least interesting topics to readers is your writing process. Hardly any potential reader wants to know your daily word count or your rejection sorrows. Other writers may stop by to commiserate, and you do want to network with other authors, but don’t make your writer’s block or attempts to get published the main focus of your blog.

You’re a writer, so they want your well-written observations on things: your unique voice talking about the things you feel passionate about. The research you’re doing on medieval armor. Your theories on why raccoons are going to take over the planet. The hilarious adventures of an erotica writer/PTA president.

NOTE: If you’re not a published author writing for an established fan base, DO NOT post bits of your WIP hoping to get praise or critique. That’s because:
  • You’re blogging to GIVE entertainment and information, not GET praise or free editing.
  • If you’re not published, that book can never be sold, because you have given away “first rights.”
5) You don’t need a lot of images.

Don’t waste lots of time looking for the right photo (or risk getting sued for using copyrighted material.) If your blog is about travel, or fishing, or antiquing, yes, take lots of photos, but if the post is about books or ideas—don’t sweat it. You’re a WRITER. The blog is going to be a showcase for what you can do with the written word. We’ve never used images on this blog, and we’re doing pretty well.

If you do use images, make sure they are in the public domain. Try Wiki Commons or WANA Commons

But there are some blogging rules you'd be wise to heed:

1) Learn to write good headers. A “good” header does a number of things:
  • Asks a question or provides an answer. 
  • Attracts search engines. 
  • Makes a good Tweet (even if you aren’t on Twitter, you want somebody else to tweet it and spread the word.) 
  • Promises the reader something of value: information or entertainment 
Note: One-word and enigmatic titles may delight your muse, but minimalism won’t attract blog readers. Also stuff that’s unfocused, doesn’t inform, and nobody’s likely to Google.

Titles like “Scribbles”, “Alone,” or “Sad Thoughts” are not going to get you many hits. These are not words or phrases people are likely to search for, and they don't entice or offer anything. Look at the titles of our top ten blogposts for ideas on what works in a blog header. Numbered lists and questions work best.

2) Always include share buttons Those little "f" "t", "g +1" and other buttons that allow people to share your brilliant words to their Facebook, Twitter and Google+ accounts are the way you will build a following. Put them up there even if you personally don’t use that kind of social media.

3) Always post a bio and contact info—and your @twitterhandle, if you have one. Also include a way for people to follow the blog as a “follower” or by email and rss feed. (All this stuff is available in your "gadgets" menu on your dashboard if you use Blogger.)

4) Remember social media is SOCIAL. Be welcoming to your visitors and visit other blogs. Respond to comments. Make commenting as easy as possible. You can’t control all the Blogger/Wordpress hoop-jumping, but if you haven’t had a barrage of spam, you can turn off the “word verification” or “CAPTCHA”. That will triple your comments. (Especially from people with older eyes who can’t read those %&*! letters to save our lives.)

And don't neglect your neighbors. Nobody’s going to know you’re there if you stay home all the time. Get out and visit. Social media is about networking. Choose a few high profile blogs to visit regularly and notice whose comments interest you. Go to their blogs. Eventually you’ll make some friends. Who knows—it could be a potential collaborator, blog partner, or somebody who’ll recommend you to a publisher or agent. Or just a great friend who can support you through the tough times.

5) Learn to write 21st century prose. People skim on the Internet. You need short paragraphs, bullet points, lists, bolding, and lots of white space. Draw the reader's eye through the piece.

What about you, Scriveners? Do you have a blog yet? When did you start to blog? Can you think of any other “conventional blogger wisdom” that’s not true for author-bloggers? 

We have 5 Opportunity Alerts this week:

#1 Tech-Savvy Author Workshop: If you live on the Central Coast of California and you’re interested in learning more about blogging, building platform and everything a 21st Century author needs to know, I’ll be teaching at a seminar called THE TECH SAVVY AUTHOR with Catherine Ryan Hyde, screenwriter and radio personality Dave Congalton and a whole crew of smart techie folks on March 2nd.

#2 Interested in having your short fiction on a weekly podcast? There’s no pay, but it’s fantastic publicity if your story is accepted by SMOKE AND MIRRORS. They broadcast about three stories a week. Spooky, dark tales preferred. No previous publication necessary. They judge on the story alone.

#3 Cash prizes for flash fiction. The San Luis Obispo NIGHTWRITERS are holding their annual 500-word story contest. Anybody from anywhere in the world is welcome to enter. Prizes are $200, $150 and $75. This is a fantastic organization that boasts a number of bestselling authors among their members, including Jay Asher, Jeff Carlson, and moi. (Well, some sell better than others :-) ) Deadline is March 31st.

#4 Want to find out about the latest ebooks? TODAY'S E-READER BUZZ is a new way to read about the latest releases. When you subscribe, you could win a gift card or a copy of my new Camilla mystery, No Place Like Home. 

#5 A Blog for the Multi-Talented. An interactive blog for your photos and stories. Different themes each month. STORIED IMPRESSIONS. In intriguing new blog from Gretchen Fogelstrom. (although I've told her she needs to make her name bigger!)

The Slow Blog Manifesto...and 8 Reasons Why Slow Blogging Will Help Your Career, Your Love Life, and Protect You From Angry Elephants

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What is the Slow Blog Manifesto?

It’s an essay written in 2006 by Canadian software designer Todd Sieling at the height of the everybody-must-get-a-blog frenzy. You can read the Slow Blog Manifesto here. Slow Blogging is modeled on Alice Walker’s “slow food” movement (the opposite of McBurgerish “fast food.”) The point is quality over quantity.

Todd wrote:

“Slow Blogging is the re-establishment of the machine as the agent of human expression, rather than its whip and container. It’s the voluntary halting of the light-speed hamster wheel dictated in rules of highly effective blogging.”

He urged people to write a few thoughtful, well-researched posts a month rather than daily blabber. A number of influential journalists, technicians, and academics joined his movement. It built steam until mid-2008, when it merited an article in the New York Times. 

It’s a principle that’s caught on. I see a lot of publishing industry bloggers cutting back on their number of posts—even uberbloggers like Nathan Bransford and Jane Friedman.

But unfortunately, not everybody has got the message. This week I saw a post on a popular writing blog telling new authors they should blog every single day.

I couldn’t disagree more. I think new authors, especially, need to limit their distractions. Yes, authors absolutely need social media these days, but we shouldn’t give it any more of our writing time than absolutely necessary.  (Especially since we are all supposed to write 12 books a year—more on that nonsense in another post.) 

Also, in order to get a readership in this saturated blogosphere, it seems to me we should be stressing quality over quantity. People don't want more stuff to take up their time.

If you aren’t quite sure what to blog about, check out How to Blog Part III: What Should You Blog About?   in my "How to Blog for Authors" series.

BTW, you’ll find all of my "how to blog" posts—plus a huge amount of helpful, positive information in the new book I’ve written with Catherine Ryan Hyde: HOW TO BE A WRITER IN THE E-AGE—And Keep Your E-Sanity! Which will debut later this month.  

I didn’t start out to be a Slow Blogger. 

When I started this thing three years ago, I was simply too busy bloodying my knuckles on the doors of the publishing industry to have time to post more than once a week.

But now, largely thanks to this blog, I’m about to launch my sixth book in a year. Tenth if you count anthologies and singles. ( But no. I don’t intend to make a habit of that.) The blog has won dozens of awards—and even made the list of finalists for Best Publishing Industry Blog in the Association of American Publishers/Goodreads Independent Book Blogger Awards. (Many, many thanks to all of you who voted for us!)

I did this without blogging more than once a week. In fact, thanks to a wonderful blog partner (the spectacular Ruth Harris, who joined a year ago) plus some fabulous guest bloggers, I usually now blog only twice a month.

Which is why I get really annoyed when I see new authors getting hammered with advice to blog every day.

Don’t. Just don’t.

Need more reasons?

1) A slow blog has a longer life-span.

The average life span of a blog is three years. But you want your writing career to last longer than three years, don’t you? A neglected blog hanging in cyberspace is worse than none.

Of course some people can blog brilliantly every day. But I don’t know a lot who can sustain that pace AND write book-length narrative every day.

So you’ve got to plan a blog that’s going to beat the odds. A slow blog is more likely to do that.

Think marathon, not sprint: slow blog.

2) You reach more people by commenting on other people’s blogs than by madly posting on a blog nobody reads.

Author/publisher/social media guru Bob Mayer pointed out on his blog recently:

 “One of the best networking tools is to go to people’s blogs and leave cogent comments.”

Yes, an author needs a blog—it’s more dynamic than a static website (and free) so it’s the best way to interact with readers and fellow writers. But it’s not your best sales tool, especially when you’re starting out—it’s more like your Internet home. If nobody knows you, they won’t come and visit.

Think of it this way: would you reach more people by sitting in your basement making a thousand signs, or by making one sign, standing in a public place, and getting it filmed for a clip on the nightly news?

So use your blogging time to visit other blogs, and only post on your own blog when you have something to say that you can tell people about on other blogs. Then they’ll come visit. See how that works?

Get your sign on the nightly news: slow blog.

3) Busy people are less likely to subscribe/follow a blog that’s going to clutter their email inbox/rss feed every day.  I sure won’t. I don’t read ANYBODY’S blog every day. I’d be so glad if they’d only send notifications of the good ones. Or—even better—only write the good ones. (Which, um, is called “slow blogging.”)

When you write mostly good posts, people will know a visit to your blog is a valuable use of their time and they’ll spread the word. Then maybe an agent or publisher will visit and like it so much they’ll ask you to send them a novel and you’ll end up published. That’s what happened to me—twice. Seriously. Both my publishers contacted ME because they liked this blog.

So if you want to get published, slow blog.

4) Everybody has bad days. When you have to think of something to say on the day you got that nasty/clueless review/rejection, your emotions are going to leak out. 

You’re going to write what you really think about that agent who has hair like Medusa and the literary taste of an orangutan. You’re going to call that agent Monkey Medusa on your blog. Then it will turn out she wasn’t actually the agent who rejected you. That was a different one at an agency down the hall. Monkey Medusa actually loves your book and was about to offer you representation. So she visited your blog to find out more about you and got seriously offended and you lost your big chance for a major book contract.

If you don’t want to lose out on a major book contract, slow blog.

5) Nobody can come up with that many interesting posts. When you slow blog, and you don’t have anything to say, you don’t have to say it.

But if you succumb to pressure to blog every day, you’re going to blather-blog. You’re going to talk about your stupid boss who’s been acting like b***  in heat since the hot new guy joined the department. And it will turn out your boss’s husband is an aspiring writer who subscribes to your blog, so he’s going to dump that b***. She’ll be so mad she’ll fire you. You will not be able to get another job in this economy and you’ll lose your apartment and end up moving in with your girlfriend who will be so PO’d at you for blogging all the time, she’ll break up with you.

Don’t blather-blog and wreck your relationship: slow blog.

6) Writing nonfiction—which is what you should be writing on your blog—uses a different part of your brain from fiction.

When you’re on a roll with a novel, and have to stop to write something perspicacious on the subject of sentence structure, you can stop that flow dead. Maybe you won’t ever get it back. Maybe you’ll have to give up your writing dream and join the circus. When you join the circus, you could get stepped on by an angry elephant.

Don’t get stepped on by an angry elephant: slow blog.

7) You write narrative--remember? The blog is supposed to be about getting your name out there as a creative writer. It’s an aid to your serious writing, not a substitute for it.

If you spend every day working on your blog, you’re going to neglect your novel. When you neglect your novel, you’ll forget why you wanted to be a writer. So you’ll accept that promotion at work where you have to work all hours with no overtime because you’re management now. You’ll wake up one day and discover you’re middle-aged and have nothing to show for it, so you’ll buy yourself a very fast, very expensive car. But you’ll be so exhausted from all that work that you’ll drive your fast, expensive car off a cliff and die in a fiery crash.

Don’t die a fiery crash: slow blog.

8) Trying to blog every day is impossible to keep up, so you’ll constantly feel guilty. Guilt is bad for your mental health. When you feel guilty you eat/drink/smoke too much and then feel guilty about that too.

See where this is going…?

My apologies to the people who write the Direct TV commercials for the “don’t do this…” silliness.

But seriously: slow blogging rules.

Yes, I am aware these comments aren’t true for everybody. There are always the superpersons who can do it all—and I’m in awe of them. But if you don't have tights and a cape in your closet, don’t succumb to the pressure.

Two examples of successful slow bloggers are:

The insightful Nina Badzin, whose thoughtful, eclectic blog has become wildly popular. In fact, her essays now appear in the Huffington Post. She’s recently discovered she’d rather blog than write fiction. (The world needs more thoughtful essayists, so this is a great thing.) But she continues to blog once a week.

My publisher, the esteemed Mr. Mark Williams of International fame, sometimes doesn’t post for six weeks. But when he does—he always informs, entertains and tells us stuff we never knew we needed to know. So his Alexa rating is higher than most daily bloggers.

And the late, great pseudonyminous agent, Miss Snark was all for slow blogging, too. In spite of all the pressure to “build platform,” she advised new writers to always put their writing first:

“Your job is to write…
…There's a lot to be said for sitting down with your ownself and writing. Nothing, literally NOTHING replaces that. Focus. You're wasting time.”

Tell that to the idiots who say you have to blog every day.
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