Showing posts with label Sierra Godfrey. Show all posts
Showing posts with label Sierra Godfrey. Show all posts

Slow Blogging Works: A Blogiversary Success Story

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It’s been quite a week. Let’s hope we’re done with disasters for a while. To my neighbors who got evacuated at 7 AM on Friday—and to the tens of thousands affected by the horrors in Japan—my heart goes out to you.

I started this blog exactly two years ago today: March 13, 2009. I probably shouldn’t use the word “started.” It was more like I oozed into it.

My expectations weren’t so much low as non-existent.

It was a pretty abysmal time in my life. My publisher had gone under, leaving me out of print, unpaid, and stuck with an unpublishable third book in a series. Soon after, the popular ezine where I was a columnist ceased publication. Most of the magazines that were my bread and butter were going belly-up or no longer paying. I wrote another novel and rewrote the others for the US market, but couldn’t even get a partial request.

I feared nobody would ever read my words again.

I started surfing publishing blogs to find out why my queries weren’t getting nibbles. (They sucked. Seriously.) I haunted agent blogs, especially Nathan Bransford’s. But commenting was difficult without a Blogger profile, and the easiest way to get one was—start a blog. VoilĂ .

I left a short, dismal post and promptly lost the whole thing for a month and a half.

Then I started reading about how even fiction writers need a platform and Web presence. So I Googled around, found my blog and posted an article I’d written for a local paper about six months before.

And forgot it again.

Then I had one of those life-is-short medical wake-up calls and decided it was time to do something—anything—to get my writing going again. So I posted a couple of updated versions of my old columns. I started getting comments. And an invitation from Emily Cross to join the Writers Chronicle forums, which brought some followers. I was amazed.

I was even more amazed when the third or fourth post got a visit from agent Janet Reid—the Query Shark! She even said the post was “nicely written.” OMG, how I basked.

So every Sunday, I’d write a post. I’d never blog more than once a week, since I was concentrating on a new novel now my confidence was beginning to come back.

I had no idea I was “slow blogging” until Lee Robertson left a comment telling me about the Slow Blog Manifesto. 

Sometimes people would read my posts; sometimes they wouldn’t. I was completely clueless about reading and following other blogs, or responding to comments in the thread. Or anything like using Twitter to drive traffic. I thought if I just sat here, people like Janet Reid would continue to stop by. But I soon learned that lightning doesn’t strike the same blog twice.

But a few months later, I got a rare Google alert. A blogger named Sierra Godfrey had included one of my posts in her “Google Roundup.” I went over to her blog and made friends.

On her blog I met the Literary Lab triumvirate and one sleepless night decided to submit a story to their first anthology, Genre Wars. They accepted it. My fiction was in print again. That felt great—so great that I submitted a post to a contest Nathan Bransford was running for a guest blog spot.

I won! (You can read my post here.)

Less than a year after I’d written my first dismal post, I was guest blogging for the most popular blogger in the publishing industry. I got other invitations to guest blog and a couple of mentions in Jane Friedman’s Best Tweets.

I even got the attention of one of my long-time idols, Pay it Forward author Catherine Ryan Hyde. She commented on a post and asked if I’d be willing to mention a workshop she was giving on a similar subject.

Nearly everybody who signed up for the workshop came through this blog.

Catherine was impressed. She asked if I’d like to collaborate on a book for writers—a combination of the kind of advice I give here and the stuff she teaches in her workshops: equal parts instruction and inspiration.

Squeee!

She didn’t have time to work on it right away, because she had two new books coming out, but I knew she’d follow through. We both saw my blog as a key component of our book proposal, so I started doing more research on how to have a more professional blog.

I found most “how to blog” advice came from professional marketers and full time bloggers with a “boot camp” approach. So I spent months visiting hundreds of blogs—to see what worked best for creative writers. In November, I wrote a four part “how to start a blog” series. (Part I here. Links to the others in the sidebar.)

It went viral. Two internet marketing gurus pronounced my series the best place to learn basic blogging. I was tweeted and retweeted. I was getting 1000 hits a day.

In December I got a Google alert saying blogsbusiness.net had valued my blog at $25,000. (Right—who’s going to buy it? But it was kind of nice to hear.) Offers from advertisers started appearing in my inbox. (Not that I’m going there.) But when I was asked to join the staff of the Best Damn Creative Writing Blog and invited to teach at the Central Coast Writers Conference, I realized I what a difference my blog was making in my writing career.

For the past couple of months, Catherine and I have been working on our book. I’m happy to announce we’ve now finished our proposal. Working title: HOW TO BE A WRITER—and survive with your spirit intact. (Watch this space for more info.)

I still can’t sell my novels, but I have a couple of pieces of an old one in the latest Literary Lab anthology, Notes From Underground. And I’m getting ready to query my new one, which I feel really good about.

And most of all, I have you, my fantastic blogging friends. I feel I’ve connected with people of my own tribe here—all those other writers I used to have to go to a conference to meet. Blogging hasn’t just improved my chances of restarting my career, it’s enhanced my life. (I’m going to write more about this in a guest blog over at Sierra’s next month, while she’s ushering another whippersnapper onto the planet.)

And on this blogiversary, I’d like thank you all: Emily, Lee, The Literary Labsters, Sierra—and Catherine, of course—plus every single one of you who has followed or commented or even just lurked here for a quick read.

THANK YOU! YOU’RE THE BEST!!

You’ve helped me prove that a “slow” once-a-week blog can succeed.

I’d love to hear your stories. Bloggers out there—what got you started? Non-bloggers, would you consider starting one, knowing you only have to post once a week?

How to Blog Part IV—What the #%*! Should I Blog About?

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OK, sez you. I’ve finally finished my novel/memoir and I’m about to send out my first round of queries. People say I need a blog. But now you tell me not to post excerpts from my WIP or focus on my personal life. I’ve only written one book (if you don’t count that one I’ve stuffed in a drawer for now.) I’m not famous or an expert on anything special.

…so what DO I blog about!!?

To get your ideas flowing, start by surfing around the writing blogosphere. Click on some of the names of commenters on popular agent blogs—or right here—and read their blogs. Analyze the ones that draw you in and find the elements that make them interesting. Then borrow a few ideas and put them together in your own way.

(And don’t forget to leave comments. That’s how the blogging community gets to know you. Reading and commenting on other blogs is essential to generating readership. Factor that into your blogging time.)

Or you may find yourself making long comments on some subject that gets your hackles up/juices flowing. That’s the stuff you should be putting in your own blog.

The most successful blogs reveal the writer’s personality and provide useful information at the same time. They usually focus on one particular niche, although the occasional foray off topic is OK when the content is fresh and interesting.

Here are a few ideas for finding a focus for your blog:

  • Concentrate on your genre or subgenre. You don’t have to limit yourself to books. You can discuss movies, videogames, TV shows, even jewelry and costumes—as long as they relate to your niche. SciFi writer Alex J. Cavanaugh has a great blog that specializes in all things SciFi. He won this year’s Movie411 award for best SciFi blog, for good reason. 
  • Focus on your novel’s setting. Recently a country singer/songwriter who’s working on a mystery novel asked me for help with his blog. He’d been posting mostly lyrics from his songs (not a good idea because music copyright laws differ from written word copyright laws, and he might have been giving away his songs forever.) I suggested he concentrate on some aspect of his novel instead. He renamed it “Southern Life” and he’s going to blog on the setting of his planned series—the rural south. Bingo.
  • Your character’s hobbies can make a great subject for a blog, too. Write cozies about a sleuth who collects dolls? Start a blog about dolls and the history of dollmaking, and maybe review sites that sell doll-making materials. You’ll draw in a whole demographic that might not usually read mysteries, but will loyally read yours because they’re interested in the subject matter.
  • Write historicals? You’re sure to have tons of research notes you couldn’t fit in the book. A blog is a great place for them. Provide information about a specific time period aimed at history buffs, costumers, Creative Anachronists and other historical novelists and you'll draw a variety of readers.
  • Do you write for a particular demographic—single urban women, Boomers, stay-at-home moms, or the just-out-of-college dazed and confused? Focus on aspects of life of special interest to that demographic.
  • Have some great recipes that relate to your character, time period, or whatever? Write about the food in your books, or food in fiction generally.
  • Is your historical based on a real person or your own family history? You could target readers from the genealogy blogosphere and provide how-to-study genealogy info and links to historical research sites.
  • Have you written a memoir that involves caretaking or surviving a particular disease or disaster? Or does your novel have a protagonist with a disability? Reach out to others in the same situation and provide information and pep talks for others dealing with the same issues. They’ll provide a ready-made audience when your book comes out.
  • And you CAN write personal stuff—as long as you make it entertaining and funny. Think stand-up comedy rather than confessional personal diary. Romantic comedy writer Tawna Fenske somehow manages to do this in post after post.
If you want to build a readership quickly, and you have time to do some research, consider a service blog.

  • Profile agents who represent your genre. Casey McCormick does this for agents who rep YA. She takes the info. from agency websites, interviews, articles and blogs and compiles them into easy-to read form. Basically she does your research for you. (Thanks Casey!) Other genres sure could use somebody like this.
  • Review books in your genre. If you write thoughtful reviews, you’ll immediately become everybody’s best friend. Every published novelist is dying for reviews. Danielle “First Daughter” Smith has a great review site for children’s books.
  • Review books about writing. There are a ton of them out there. You could start with the ones you’ve got on your shelf right now. How helpful are they to a writer in your genre? What classics are no longer helpful in today's marketplace?
Or you can be uncreative like me and write about writing. Mostly. A huge number of writers at various stages of our careers blog about our creative process and all aspects of the writing life. Join us. Writers are book readers (or we should be) so you have a ready-made reading audience.

Ending your posts with a question is a good way to generate comments. Anybody out there have more suggestions for subject matter for new bloggers?