Do You Know How to Spot a Bogus Literary Agency? 8 Red Flags to Watch For

I’m working on a couple of new projects—watch this space for exciting developments—so I’m running a New! Improved! version of an oldie-but-goodie. The original post garnered a visit and an approving nod from agent Janet Reid—the Query Shark herownself.

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I belong to the generation of women who were told we were more likely be shot by terrorists than find husbands. Several decades later, we’re all writing books about our fabulous single lives—as desperate now for literary representation as we once were for the white dress/gold ring thing.

I haven’t seen statistics about the comparative likelihood of being shot by a terrorist vs. finding a literary agent, but given the global political climate, I’d say odds heavily favor the terrorists.

Maybe we can fantasize that someday we’ll be shot by a terrorist who works for Curtis Brown.

We can’t blame agents. We’re in this situation because there are less than 450 members of the Association of Author’s Representatives while most of the 230 million of us who own computers have at least one novel in progress in the files.

If as many Americans bought books as wrote them, our situation wouldn’t be so dire—so if you really want to increase your chances of publication, buy more books.

With such vast herds of us overpopulating the planet, it’s inevitable that we’ve attracted our share of predators.  

In order hang onto your dwindling cash reserves during this soul-crushing process, keep an eye out for these red flags:

1) The agency advertises aggressively. Be wary of agents who advertise. When I finished my first novel, a librarian friend forwarded me an intriguing ad from an agency soliciting submissions. He’d found it in a highly regarded literary magazine. I visited the agency’s charming, positive website and almost fell into the trap until I Googled them. They appeared on the “THUMBS DOWN AGENCY LIST” at Writer Beware. This agency refers unsuspecting writers to their own pricey editing service and sells books only to their own vanity publishing company. They’ve changed their name, but they’re still in business.

Do the math: agents don’t have to advertise. We’ll find them no matter where they hide.

2) They badmouth the publishing industry or other agencies, and claim to be “different.” Publishing is a business that relies on networking. Anybody can call herself a “literary agent,” but the successful ones generally learn their trade by interning for more established agents or working at a publishing company. Putting down their mentors would be just plain dumb. And if they haven’t worked with/for other agents—beware. They may mean well, but they probably won’t have the contacts needed to make sales.

3) They charge “mailing fees" up front. This has been a popular scam for decades. Bogus agencies sign thousands of clients and charge them each $250 or more per quarter for “copying and mailing.” But they never make a sale. I’ve seen heartbreaking letters from writers who’ve lost as much as $3,000 before they caught on.

Small agencies may legitimately ask for copying and mailing fees AFTER they’ve sent out your manuscript—usually every quarter—but in the 21st century almost all submissions are done electronically, so I’d worry about any agency that’s still partying like it’s 1999.

4) They refuse to forward rejection letters. Most agents send on your rejections every quarter or so. Some scammers “submit” manuscripts to a publishing house in a mass mailing addressed to no particular editor. Those are not real submissions. They go into recycling without a response. You are not actually being represented. Move on.

5) No client list on the website.  If there’s no client page on their website, give them a pass. Agents don’t keep client lists “confidential.” If they represent a literary star, they’ll pound their chests and bellow about it.

6) You can find no record of recent sales. Even if somebody in the agency can claim to have represented Steven King, if it happened in King’s pre-Carrie days and she hasn’t sold anything since, don’t go there.

7) You can’t find them listed at any of the commonly used databases for writers. If the agency isn’t listed with AgentQuery or QueryTracker, go check the forums at Absolute Write, the lists at Preditors and Editors, and the tireless watchdogs at Writer Beware for any reports of scamming or bad faith. All of these organizations volunteer their time to weed out the bad guys who are preying on fledgling writers.  Membership is free for all these sites.

You can also check the Association of Authors Representatives, but as Janet Reid pointed out—an agent does NOT have to be a member of AAR to be legitimate and even top-notch. New agents have to work for a certain number of years before they’re allowed to join—and it is the newer and hungrier agents who are reading queries from new writers and actively building their lists.

8) They charge a “reading fee.” You know this, right? It’s not just about the money. Unscrupulous agents can actually hurt your career, since publishers consider these tactics unethical and won’t do business with them. At best, they’ll sell you worthless editing advice. If you have to pay somebody to read your book, it’s not ready for publication.

If you’re a newbie, DO pay a qualified freelance editor or book doctor, but never with a promise of publication attached.

Victoria Strauss at Writer Beware had a great guest post on February 11 about all things scammy in the literary world. from Marian Perera, in her review of Jenna Glatzer's new book, The Street-Smart Writer. 

Don’t forget: Google is your friend. Check ’em out.

How about you, fellow scriveners—anybody have a tale of agent scams to share?  

How to Blog Part III—14 Blogging Pitfalls New Bloggers Should Avoid

I’ve had such great responses to the first two posts in this series, I have to take a minute to welcome all the new blogfolk—and thank everybody who has commented and/or retweeted the links. I’m also very honored by the shout-outs I’ve had from media professionals like Gary Canie and Kaze and Ras at the 3:17 AM blog 

Mr. Canie says the blog is your #1 marketing tool. It’s the face you present to the world. Use it well. Make it a “hub” for your online presence, as Writers Digest editor Jane Friedman suggests. Here are some pitfalls you might want to avoid if you want to keep that hub professional and sustainable..

1) Starting to blog too soon. I don’t agree with the people who pressure every newbie writer to fritter away precious writing time on the Interwebz. Don’t get me wrong: in order to be a marketable writer, you DO need a blog or interactive website (one you can control yourself vs. paying a professional geek every time you want to update.) It’s how you establish your “brand.” But until you’ve been writing for a few years, you probably won’t have a clue what that’s going to be.

What if zombies invade the second draft of what started out as a cozy mystery? Or a Victorian romance veers into steampunk? What if Rosa Lee Hawkins decides to become dark, brooding R. L. Hawk? Now she’s stuck with that pink, lacy blog—plus the betrayal her romance-loving followers will feel.

You don’t need a marketing tool until you’ve got something to market. Don’t worry about a blog until you’ve finished your first novel and/or had a couple of stories published.

2) Trying to maintain too many blogs. One is plenty. Two if the other is a group blog. Anything more and you probably won’t be able to keep them up. If somebody visits your profile and randomly clicks on one of your five blogs and it hasn’t been updated since you posted that weepy eulogy for Heath Ledger—you just stamped “unprofessional” next to your name.

3) Not listing an email address on your profile. A blog is essentially an advertisement for you as a writer. Why advertise a product that’s not available? Unless you’re being actively pursued by a cyberstalker, there’s no reason not to offer contact information.

4) Making commenting difficult. Those word verification things are a barrier to commenters. I’ve never used them and never met a spambot. If you monitor your blog regularly, you can remove spam yourself (I think I’ve had three spammers in a year and a half of blogging.) And as for insisting on moderating all comments—especially if you don’t get around to them for days—that’s pretty much saying, “I don’t need no stinking comments.” Unless you’re currently battling major troll attacks, don’t do this.

5) Mundane, unfocused blogposts. “Today I went to the dentist, then picked up some groceries and cooked my husband’s favorite meatloaf,” will snoozify anybody who isn’t a member of your immediate family. Remember this isn’t a personal journal.

6) Whining. Resist posting rants about the unfairness of the publishing industry. Or how lame that famous writer’s work is compared to yours. It’s OK when you’ve had a big disappointment to ask for the emotional support of your friends, but don’t give specifics and never rail against the agent/editor(s) who spurned you. Remember the first thing an agent will do if she’s interested in your query is Google you. She probably just had lunch with that editor you called Mr. Poop-for-Brains.

7) Making the blog about one book and/or posting cute observations from your character’s point of view. Yes, I know some bloggers have managed to sustain this kind of tour de force for a while—but what happens when your editor has you change the character’s name? Or that series doesn’t sell and you move on to something else? You want a blog to establish your career—not lock you into a box.

8) Mommy, Mommy look at me! Make sure everything you post has a purpose beyond begging for praise. If you do post creative work, ask for criticism (although, as I said, writing forums are better for this) or use it as an example of how you worked out a knotty problem.

9) Blogging too often. Blog gurus tell you to post once a day or more, but their advice isn’t aimed at creative writers. We have other priorities. I suggest once a week, with an occasional mid-week post for important announcements (like when YOU SIGN WITH AN AGENT! Yay Sherrie Petersen!) Most blogs burn out after two years. But you want yours to be a platform to support you for the long haul. (And believe me, the road to publication is one loooonng-ass haul.)

I’m relieved when my favorite bloggers cut back to a few posts a week. That way I have some hope of keeping up.

10) Focusing on follower numbers. Go for quality not quantity. This is about making friends who (hopefully) will become loyal fans. If you treat people as a commodity, they’re not going to care about you, either.

11) Spamming other bloggers. Visiting random blogs and saying, “This is a swell blog. Come visit mine” is creepy. If there’s a discussion going on about prologues and you’ve just written a post about how Nathan Bransford says prologues are an annoying form of procrastination, by all means mention it. But it has to be relevant to the discussion.

12) Writing posts that are too long, dense, or address more than one topic. 79% of web users scan rather than read. Long posts are off-putting. Break them up with lists, bolding and lots of white space. If you want to write about several topics, use separate blogposts.

13) Letting blogging take over your life. You CAN’T read all the top publishing blogs and comment on all your friends’ blogs every day. Choose one or two days a week and let go of the guilt.

And as for your own blog, remember two words: SLOW BLOGGING. Here’s a link to the SLOW BLOG MANIFESTO See my post on the subject here. Feeling burned out? Going on vacation? Just post a notice that you’re taking a break. You can keep your blog alive without giving up your own life for it.

14) Apologizing for not blogging. I don’t read on if a post starts with, “So sorry I haven’t blogged since September, but my mom came to visit and we had the kitchen remodeled and the dog ate my mouse….” I'm not your third grade teacher. I don't care. Next time you miss a few posts, tell yourself you didn’t FAIL to blog; you SUCCEEDED in joining the Slow Bloggers.

A writer’s blog should exist in service to your creative work, not the other way around. To quote the late, great Miss Snark: “Your job is to write. Blogging is not writing…There's a lot to be said for sitting down with your ownself and writing. Nothing, literally NOTHING replaces that.”

How to Start a Blog: The Basics for Non-Geeks.

A lot of my readers are already bloggers. You guys can skip this—although if you have anything to add, I’d sure appreciate it. My post this week is mostly for the lurkers (love my lurkers!) who know you’ll probably need a blog eventually, but feel intimidated by the whole process.

Lots of sites give tips on how to make your blog successful (Nathan Bransford had a great list of Seven Tips on How to Build a Following Online last week) but it’s hard to find the A-B-C basics for set-up. I had to learn by trial and error myself, making a lot of mistakes along the way. So here’s the stuff I wish somebody had told me.

Before you start, you’ll want to: 

1. Decide on a focus for your blog. Successful blogs address a niche. Yes, writing is a niche, but the more you narrow your focus by genre and subject matter, the more you’ll stand out.

2. Think of a memorable name. You might use something that suggests your genre, like “Riding, Roping and Writing,” or pinpoints your setting, like “Hoboken Horrors,” or accentuates your protagonist’s hobby, like “Macrame is Murder.” Or you can be unimaginative like me and call it YOUR NAME’s blog—maybe reducing the ho-hum factor with something like “Susie Smith, Scrivener.” The advantage to using your own name is—

1. When somebody Googles you, your blog will come up, instead of that old MySpace page you haven’t bothered to delete and the rave Amazon review you gave to your ex-boyfriend's awful PublishAmerica book in 2006.
2. You don’t get boxed into one genre. (I strongly advise against starting different blogs for different books. One is time-consuming enough.)

3. Decide what tone you want to set. If you write MG humor, you don’t want your blog looking all dark and Goth, and cheery colors will give the wrong message for that serial killer thriller. Romance sites don’t have to be pink, but they should be warm, inviting and a little sexy or girly. Also, if you have a website or Twitter page, aim to echo the tone and color in order to establish a personal “brand” look.

4. Choose a couple of photos from your files to decorate the blog. Usually one of yourself for your profile, and another to set the tone. And of course your book cover if you have one for sale. Try to keep with the same color scheme and tone.

Now you’re ready to start:

5. Go to a friend’s blog. If they use Blogger or Wordpress, there will be a link at the top that says “create blog.” I suggest using one of these platforms because they’re easy to connect with other blogs. Blogger previews every blog you follow on your “Dashboard” so you can keep up with new posts from friends. Also if you’ve already got a Google account, you’re half-way through Blogger’s hoop-jumping. Cyber-savvy folks will give lots of reasons why other platforms are better, but, as I said, this is for non-geeks.

6. Click on “create blog.” Follow directions. They’re easy.

7. Choose a template. Don’t mess with the design too much, except in terms of color—a busy blog isn’t a place people want to linger. And don’t add animation or anything that takes too long to load.

8. Pick your “gadgets.” There are lots to choose from. But again, keep it simple. I suggest just choosing the basics like “about me”, followers, subscribe, and search. You can go back and add anything you want later. Just go to your “design” tab to find more.

9. Set up privacy settings. I suggest making no restrictions on new posts. Word verifications are annoying and keep people from commenting. They’re great for screening out spambots, but I’ve yet to meet a spambot in my year and a half of blogging without word verification. But DO have every comment over a week old sent to you for approval. (Old posts attract more spam.)

10. Sign up for email notification of new comments so you can respond to them in a timely way. (Thanks to Emily Cross and Michelle Davidson Argyle for cluing me in on this!)

11. Upload those photos. But not too many. And NO MUSIC. People read blogs at work. And on their phones. Even though you’re sure everybody on the planet adores the classics of the Abba catalogue, some of us don’t. Trust me on this.

It’s that easy. But don’t forget to:

12. BOOKMARK your blog, or you may never find it again. You’d be amazed how many people set up a blog only to have it disappear forever into cyberspace. 

13. Keep to a schedule. Decide how often you want to blog—I suggest once a week to start—then do it. Preferably on the same day each week..

14. Write your first blogpost. A post should be 300-600 words (do as I say, not as I do) presented in short, punchy paragraphs. Bulleting, numbering and bolding are your friends. Make a point and present it in a way that’s easy to grasp. As to content, offer information and interesting observations, not navel-gazing. If you have more to say than fits into a few paragraphs—great! You have material for next time.

15. Go comment on other people’s blogs. That’s how you get people to visit yours. 

Congratulations! You are now a blogger.

More on blog etiquette in a future post.

The Writer’s Enemy List: Dream Smashers, Crazymakers and Groucho Marxists

 When you start a writing project, whether you’re diving into the intensity of NaNoWriMo, or just carving out a few hours to peck away at the keyboard on weekends, it helps to get emotional support from friends and family.

But be prepared for the opposite.

Some people in your life may find your new interest threatening, and if you’re not emotionally prepared, they can derail your project and undermine your self esteem. They’ll work to sabotage your writing and confidence in dozens of subtle—or not-so-subtle—ways.

Here are some non-supportive types to watch out for, and tips on how to deal with them:

Dream Smashers

These are the know-it-alls who specialize in discouragement.

• They’re full of statistics showing the odds against getting published. 

• They’ll send links to articles with dire warnings about carpal tunnel syndrome and back injuries due to long sessions with the computer.

• They have an unending supply of stories about suicide and depression in writers.

They may appear to be supportive at first, and may even express an eagerness to read your WIP—only to give entirely negative feedback.

• They always “know” some rule that you’ve broken—probably mis-remembered from their 5^th grade grammar class.

• They’ll criticize your premise in a way that’s also a personal attack: “nobody wants to read about women over 40/washed-up athletes/teenagers with disabilities.”

• They’ll criticize anything in your work that doesn’t promote their own world view, and suggest the story would be much better if the hero were more like them. 

These people have given up on their own dreams, and want you to do the same.

Encourage them to write their own damn books.

Crazymakers

Creativity guru Julia Cameron described these people as “storm centers…long on problems but short on solutions.”

They are the drama queens, emotional vampires, and control freaks who crave your full- time attention and can’t stand for you to focus on anything but their own dramas.

Writers are magnets for these people because we tend to be good listeners.

• You tell your Crazymaker friend your writing schedule, but she’ll always “forget,” and show up at exactly the time your story is on a roll. She’ll draw you into a weepy tale of woe, saying you’re the “only one who understands.”

• Have a deadline for a difficult article? That’s the moment Crazymaker will stomp into your office and confess the affair he had four years ago when you were on a relationship break. 

• Got an agent waiting for a rewrite? That’s the week Mrs. Crazymaker calls to beg you to babysit her sick child because she can’t take off work. After all, she has a REAL job

Crazymakers need to be center stage, 24/7. Nothing you do can be of any importance: your job description is “minion.”

Resign.

Groucho Marxists

The Groucho Marxist manifesto is, to paraphrase the great Julius Henry Marx: “I do not care to read a book by a person who would accept me as a friend.”

Groucho Marxists are your family members and buddies who assume your work is terrible because it was written by somebody they know.

I’m not talking about those helpful beta readers who comb through your unpublished manuscript looking for flaws to be fixed before you submit.

These are the folks who feel compelled to ridicule and belittle your work, whether they’ve read it or not. No amount of success will convince them you’re any good.

• You get a story published. Groucho can’t be bothered to read it. But he’s always bringing you stories by other writers in your genre, “so you can see how a REAL writer does it.”

• You get your big call from that agent. Groucho will try to convince you she’s a scammer. Why would a real agent represent a nobody like you?

• You sign with a publisher. Groucho thinks he's heard a rumor the company is about to go under: look how desperate they must be if they’d publish your book.

• You get a good review. Groucho doesn’t have time to read it. But he has lots of time to research other pieces by that reviewer to show the reviewer has terrible taste.

• You win a Pulitzer. What? No Nobel?

 These people are highly competitive and feel your success will make you “better than them.”

Remind them of their own skills and accomplishments and reassure them that any writing success you achieve won’t change your relationship.

It’s hard enough to live with the constant rejection we have to deal with in this industry, so when you’re attacked in your personal life, it’s tough to hang on. You have to erect strong boundaries and be fierce in defending them. But if you’re serious about your work, the people who really care about you will learn to treat your time and work with respect.

The others will evaporate.

Chances are you won’t miss them.

CAN YOU WRITE A PUBLISHABLE FIRST NOVEL? 8 DOS AND DON’TS TO INCREASE YOUR CHANCES.

Gearing up for NaNoWriMo? Good for you. You’ve always wanted to write a novel and next month you’re going to do it.

But remember that most first novels never see print. Editors call them “practice novels.” Like any other profession, writing requires a long learning process. But there are a few things that will give your first novel a better chance in the marketplace.

1) DO write in a genre that’s being read. You may have always dreamed of  writing a sweeping Micheneresque saga, a Zane Grey western, or a stream-of-consciousness Kerouac ramble, but the sad truth is it’s not likely to see print. Publishing has fashion cycles. I’m not telling you to follow every hot trend—what’s sizzling now will be over by the time you’ve got the book finished—but do be aware of what might be a tough sell down the road. Read lots of book reviews. Be aware of what’s selling. Visit your local bookstore and library often and read, read, read.

2) DON’T write a novel that imitates a screenplay. If you’re under 65, you probably have the TV screenplay format seared into your consciousness. This means that when you’re writing a first novel, you have stuff to unlearn. In a novel, we don’t have to rely so heavily on what the characters say. In fact, they often don’t say what they’re feeling at all.

A reader perceives the action from INSIDE the head of the character/s rather than viewing it from OUTSIDE. In a movie, we’re peeping toms, watching the action through a camera lens; in a novel, we’re experiencing it. A novel is a mindscape, not a landscape.

3) DO avoid an omniscient point of view or constant head-hopping. Choose fewer than three point-of-view characters and you’ll save yourself a ton of grief later on. Omniscient and multiple points of view aren’t “wrong” but they’re old-fashioned and tough to do well. They tend to slow and confuse the reader and turn off agents.

4) DON’T depend on a prologue to initiate tension. There’s much debate about prologues out here in the blogosphere, but a vast majority of agents and editors dislike them. My blogpost on prologues is here. 

Why shoot yourself in the font?

5) DO make sure your story has a protagonist and an antagonist. There has to be one main character. Equality is ideal in the real world, but in narrative, one person has to dominate. If another character walks in and tries to take over, tell her you’ll put her in a short story later. Otherwise, change the focus of your novel. (Not always a bad idea. Sometimes we start with the wrong point-of-view character.)

And remember an antagonist isn’t necessarily a mustache-twirling villain. It can be a situation, a disease, or society itself—anything strong enough to thwart your character for the whole narrative.

6) DON’T choose a protagonist who’s easily satisfied. Your main character has to want something. Badly. Satisfied people make lovely companions, but as soon as your characters get what they want, your story is over.

7) DO activate your inner sadist. Never let your characters get what they need. Throw as many obstacles into their path as possible. Hurt them. Maim them. Give them cruel parents and girlfriends who are preparing to kill them for alien lizard food. It’s OK. You’ll solve their problems in the end. Then won’t you feel good?

8) DON’T put something in a novel “because that’s the way it really happened.” Even if your story is based on your own experiences, remember real life is mostly boring. That’s why we read fiction.

I’VE WRITTEN A BOOK—NOW WHAT?

I’ve had a number of people ask me that question in the last few months. There’s tons of info out here in Cyberia, but not everybody knows how to access it. And along with the good info, there’s plenty of bad—especially from predatory vanity publishers and bogus agents. So here are some basics for the newbies around here.

Your book has been critiqued, edited, and polished to a glittering sheen. What do you do next?

1)     Celebrate! Break out the champagne, chocolate, fireworks, old Prince CDs, or whatever puts you in a festive mood. Contact a few people who remember who you are after your time in your writing cave, and toast your accomplishment. 80% of people in the US say they want to write a book. A fraction of a percent actually do. You’re one of them. Woo-hoo!!

2)     Make sure you know your genre. This isn’t always as easy as it sounds, but pick one to three genres as a tool to help agents and publishers know what kind of book they’re dealing with. Make sure you use established categories like “paranormal romantic suspense” not “vampire bunny western.”  Creativity doesn’t work in your favor here. But you are allowed change genres according to who you query. Genre boundaries are oddly flexible these days. Both Charlaine Harris’s “True Blood” vampire books and Lisa Lutz’s dysfunctional-family comedies are categorized as mysteries. Women’s fiction is an umbrella that covers everything from Danielle Steel to Anne Tyler. And anything with a protagonist under 19 can be YA (the most sought-after genre these days.)

Two caveats here: 1. don’t call it “literary” unless the writing is to-die-for gorgeous (& an MFA helps.) 2. Never use the term “chick lit.” You’ll still find it listed on most query websites, but it’s the kiss of death.

More on all this in my post “Let’s Play What’s my Genre?”

3)     Research and read the latest books in your genre(s) if you haven’t already. It’s important to have an idea of the market. A query letter is more effective if you can offer “comps”—similar titles that are selling (but not blockbusters—that looks like bragging.) Also, the authors of these books may blog or Tweet and you can follow them and get advice. Network. Find out who represents them. Eventually you might even get a recommendation, which is a golden ticket out of the slushpile.     

4)     Write your synopsis, hook, author bio and a basic query letter template. You can find helpful guides in any number of places. Agent Query provides solid basics. Most agents have similar information on their websites. Nathan Bransford’s “ESSENTIALS” list on his blog provides the info in a fun and friendly way, and Janet Reid’s Query Shark blog is a boot camp for query writers. Public Query Slushpile is a great place to get your query critiqued by other writers. There’s not so much on author bios, but I give the basics here. 

5)     Start a blog or build a website. An inexpensive Web host and a template design is fine. You want a nice, professional picture and a simple bio, with your contact information and something about your book and other publications. Nothing fancy. No bragging. Nothing is sadder than a pretentious website for an unpublished writer. And please! NO MUSIC!! People visit websites in libraries. And at work. Nothing is more annoying than unexpected music blasting from a website. (And it's not expected unless you're a professional musician selling your wares.)

A professional blog will do as well, but Facebook or other social networking sites that require membership won’t. Be Googlable, reachable and professional.

6)     Start researching agents. You can subscribe to WritersMarket.com but up-to-date information is available free at AgentQuery.com  where they provide a searchable database. You can put in your genre and immediately find what agents represent your work. Then check QueryTracker for further information on the agents you’ve chosen and get valuable comments from other queriers. (I also recommend subscribing to QueryTracker’s great newsletter for up-to-the-minute agent updates.) Then start Googling: look for interviews and profiles of agents to fine tune your queries. The wonderful Casey McCormick’s blog is a treasure trove of agent profiles and interviews.

7)     Send out five queries.

8)     Start your next book.

9)     Get rejections. Mourn.

10) Send out five more queries.

11) Get more rejections. Mourn. Fine tune your query.

12) Sent out five more queries.

13) Maybe get a request for a partial! (the first few chapters of your book.) But before you send it, go to the agent’s website and double check guidelines for formatting and sending documents. Most formatting is pretty standard, and they will probably ask you to send it as a Word (.doc or .rtf) attachment. But some agents are quirky and will request something like “no italics” or “number your pages on the bottom of the page.” Do whatever they say, no matter how silly.

14) Get the partial rejected. Maybe with a note. This will say something like “I couldn’t connect with these characters,” or “the protagonist wasn’t strong/sympathetic enough,” or “the plot is too complex/simplistic” or even “this is perfect, but I have no idea where to sell it.” DO NOT take these too seriously or start rewriting your book. They’re mostly just polite words to say, “It didn’t give me screaming orgasms.” Mourn.

15) Get a request for the full manuscript!! Remember to check those guidelines. Some agents still want to see a ms. on paper. If so, put a big rubber band around it—do not bind—and mail it in a flat-rate box from the P.O. with a #10 stamped, self-addressed envelope inside for their reply. NEVER send it in an annoying way that requires a receipt. 

16) Get another partial rejected. And another. Start building calluses on your soul. But—if the rejections start to sound the same—like everybody says the same thing about your unsympathetic, wimpipotamus hero, this is when you might give your ms. another once-over to see if you can figure out how to tweak things without doing serious damage to the book.

17) Get the full rejected. Mourn. You may get some more detailed feedback on this one. Pay attention, but don’t despair. It may not be your book that needs a rewrite. Maybe you’re targeting the wrong agents or pitching your book wrong. Maybe it turns out you’ve written a domestic drama (women’s fiction) not a romance. Try changing your query and hook before you change your book.

18) Finish book #2.

19) Start all over again with #2, but keep sending out #1 until it collects 100-150 rejections.

If you’re luckier than me, you may…

20) Land an agent somewhere along the way here.

21) If you don’t, you may want to consider a small press, regional press or self-publishing. Self-publishing for Kindle has proved  very lucrative, even for new writers, so if you’re good at marketing, this may very well be the way to go. It certainly is the wave of the future. But I’d try the agent route first. They are awfully handy to have on your side.

Just don’t let that book languish in a drawer!

WRITERS CONFERENCE TIPS--10 Dos and Don'ts

Next month (September 17-18) I’ll be attending the Central Coast Writers Conference at Cuesta College in San Luis Obispo, CA. It’s a great little conference, where I always learn something new.

There are still places available. And this year the keynote speaker is the awesome agent, author, and uberblogger NATHAN BRANSFORD!!!!

In honor of the conference I thought I’d re-run my list of tips on getting the most out of a writers’ conference

DON’T dress to impress. (At one conference I attended, a woman came dressed as a tree. Shedding real leaves. Don’t do this. Also, dressing as one of your characters WILL get you noticed, but not in a good way.) Wear neat but comfy clothes. The days will be long and intense.

DO wear a distinctive scarf, hat, or jacket every day that will help people remember you.

DON’T pitch your project unless you’re in a specified pitch session. I’ve seen writers pitch to agents through the bathroom stall door. Seriously. Don’t be that person.

DO offer to get an agent or editor a cup of coffee or ask how she’s enjoying the conference. Or ask what books he reads for fun. It will give you great material for your query letter.

DON’T cart around all 800 pages of your magnum opus and try to thrust it upon faculty members.

DO perfect your pitch beforehand, so you can tell an agent or editor in three sentences what your book is about. Then ask if you can query. (If you’re querying a novel or memoir, make sure to tell her if it’s complete.) If she says yes, you can put “REQUESTED” on the envelope. A big plus.

DON’T compete for faculty attention like a needy two-year old. The accolades will come when you perfect that book and get into print.

DO bring a notebook, several pens—and if you are attending a hands-on critique session workshop—a first chapter, story, or a few poems. Business cards, if you have them, will help with networking. Also, bring some protein bars and energy drinks and/or water. Your breaks may be too short to grab real food.

DON’T forget to have fun. You’re there to make friends as well as learn. One of the most important aspects of a conference is meeting fellow writers.

DO remember agents and editors are people too. As the late, great Miss Snark said “It’s like visiting the reptile house. They're as afraid of you as you are of them. Honest.”

12 MYTHS ABOUT GETTING PUBLISHED

When you’re a beginning writer, you’re likely to get bombarded with advice from all quarters—your family, your friends, your hairdresser, and of course that know-it-all guy at work. I don’t know why, but everybody who’s ever watched a few minutes of Oprah seems to think they know all about the publishing business. But chances are pretty good they don’t. And chances are even better that whatever they may have heard is out of date. The business is in a state of rapid change

If you don’t want your heart broken in this ever-more-difficult, soul-crushing process, you need to keep those myths and outdated ideas from infecting your brain. Here are twelve things to disregard when you hear them from those well-meaning friends and relations. (Be polite, but you might be forgiven a slightly condescending smile.)

1. Writers make big money. How many times do you hear “You’re a writer! Will you still talk to me when you’re rich and famous?” Tell them to rest easy. It's not likely to be a problem. Even “successful” writers need day jobs these days. Royalties and advances are shrinking at an amazing rate. Yes, J.K. Rowling is richer than the Queen, and Stephen King could buy the entire state of Maine. They are superstars. Of course you (and hairdresser) can fantasize you’ll become a superstar too—we all do—but the odds are mighty slim. 

2. Genre fiction is easy to write. People will tell you to start out with something “easy” like a romance/mystery/kid’s book. Don’t even try. If you don’t love a genre and read it voraciously, you’ll never write it well enough to publish.

3. Never write for free.  Professional freelancers will tell you this with the ferocity of union organizers, and they are absolutely right…when they’re speaking to seasoned journalists (although even they aren’t getting paid much these days.) But it’s a long way from writing your first essay to publishing in the New York Times. During your learning process, writing for free is good practice and a great way to get your name out there. Consider you’re being paid in clips and platform-building. And the truth is, if you write literary fiction or poetry, you may never be paid for it. (Most literary writers make their living by teaching.) But the lack of paying markets doesn’t mean your work doesn’t deserve an audience. Plus, it’s important to remember that literary agents work for free a lot of the time—sometimes for years when they’re getting started, just like writers

4. Don’t waste time on short fiction, because you won’t make any money on it. You won’t make much money on long fiction either (see above.) Working on short fiction is the best way to hone your skills. Publishing it makes you more attractive to agents and gives your self-confidence a boost. And it’s a whole lot easier to publish a short story than a novel. There are thousands of literary magazines and contests in the US, but only six major book publishing houses.

5. Don’t reveal your plot, because somebody will steal it. Everybody’s got a story. It’s how you write it that matters. Since the copyright law reforms of the 1970s, copyrighting your work before it’s published (especially a first draft) has been the mark of a paranoid amateur. It’s copyrighted as soon as you type it onto your hard drive. (And BTW, you can’t copyright a title.)

I should note this is not true of loglines,  If you have an especially high-concept, unique, and marketable idea—like the you’re the first guy who thought of “snakes on a plane”—you might feel more secure if you copyright it—but do NOT mention this when you’re querying.

6. With talent like yours, you don’t have to jump through all those hoops.  The old saw about 10% inspiration/90% perspiration is 100% true. Talent without skill is useless. That means skill at writing AND hoop-jumping. Learn the rules and follow them or nobody will ever find out about that talent of yours.

7. Spelling and grammar don’t matter: it’s creativity that counts. When you’re seven, maybe. Words are your tools. If you can’t use them properly, nobody’s going to hire you for the job.

8. Be extra creative so you’ll stand out.  Don’t write with animated emoticons, invent a new genre, or try to bring back the papyrus scroll. At least not when you’re a newbie. Follow genre and word count guidelines and the three-act structure, or you won’t get read. Publishing is a very stodgy business and if you don’t follow the rules, you won’t get in the door.

9. Don’t read other writers’ work or you’ll imitate them. Reading widely is essential to the growth of your craft. The more you read, the better your own work will be. If you imitate a bit when you’re a beginner, no harm done. Your own voice will emerge.

10. The sadder your personal history, the more publishers will be moved to buy your book. In spite of what you’ve seen on Oprah, readers are not likely to be interested in your personal tragedies, unless you write beautifully and have something new to say that will benefit THEM.

11. Sell yourself. Show them you’re confident! Confidence combined with cluelessness will not help your career—unless you’re Will Ferrell. In publishing, tooting your own horn is more likely to make you the butt of #queryfail snark on Twitter or land you in  Slushpile Hell. So when the office know-it-all claims you’re “not trying” unless you query with lines like, “my poignant and exquisitely-written memoir will be bigger than the Twilight and Harry Potter books combined,” smile politely and change the subject to his impending mortgage foreclosure.

12. You wrote a whole book! It deserves to be published. Almost all successful writers have a few practice books hidden away somewhere. Getting something published—especially book length fiction—is like getting to Carnegie Hall. It takes practice, practice, practice. 

THE NUMBER ONE MISTAKE NEW WRITERS MAKE...and why we make it

After reading a bunch of agent blogs, submission guidelines, and tweets on the subject of our #queryfails, it occurred to me that most of the complaints can be boiled down to one major offense: querying too early.

It’s not only about holding off until you can give that book an extra polish: writers need to educate themselves about the publishing industry before they try to join it.

Unprofessional gun-jumpers waste agents’ time, frustrate themselves, overstuff the slushpile—or publish inferior and/or under-promoted books, “ending careers practically before they start” according to agent Dorian Karchmar of Writers House.

I know about that ending-a-career-practically-before-it-starts thing. When I was chomping at the bit to publish my first book, I didn’t have a clue that if you publish a book or two but don’t have the sales numbers—something that can be completely out of your control—finding another publisher is close to impossible. I’ve got the calluses on my soul to prove it.

So don’t chomp. Take your time. You may not get a do-over.

Ms. Karchmar says: “Don’t give in to internal and external pressures to try to find an agent before you’ve matured as a writer. The book business is very difficult and not getting any easier; most books that are published don’t sell well.” Her advice? “Write a book that only you could write, and rewrite, rewrite, rewrite.”

Agent Janet Reid goes further. She suggests writing and polishing at least two books before you start the query process: “After you've written your first novel; you wait, write a second, revise, then query.”

And we also need to pay attention to all those agents whose websites post variations on what agent Andrea Hurst says, “publishing is a business. It bears repeating: publishing is a business! And we are professionals.” New writers have to learn to be professionals too.

But Ms. Karchmar is right about those pressures.

You’ve got the EXTERNAL PRESSURE:

• From your mom, who thinks the fact you’ve written 80,000 words of anything is so noteworthy she’s already composed the press releases.
• From your significant other, who wants to know when exactly his/her years of sharing you with that damned manuscript are going to start paying a few bills.
• From your friends, who are getting kind of embarrassed for you, when you keep telling them you’re a writer but have nothing to show for it. How long can it take to write a book anyway? They can type 55 words a minute!
• From your critique group, who are so tired of helping you revise that WIP …AGAIN, they’re screaming “Send it! Away! Immediately!”

And the INTERNAL PRESSURE:

• From your battered self-esteem: How many more years can you take those eye-rolls you get every time you tell somebody at a party you’re “pre-published,” and you’re only delivering pizzas until you make it as a writer?
• From artistic insecurity: You won’t REALLY know you have talent unless you’re validated by the industry, right?
• From financial insecurity: It’s tough to pay off the loans for the MFA when the only paying writing gig you’ve had since you got the degree is updating the menu for your brother-in-law’s fish and chips place.
• From your muse, who says: “This is some f*&%ing amazing s#%t, man! The world totally needs this book!” (What? A muse can’t be a stoner dude?)

We’ve heard them all. But the trick is learning to IGNORE THEM. We have to learn to listen instead for that small inner voice when it finally says:

• “I’ve got a couple of polished, print-ready books that will stand up to the snarkiest reviewer.”
• “My ego is enough under control that I’m willing to rewrite again for my agent (even though he’s dead wrong.) Then again for my editor (even though she looks maybe twelve years old and the last book she read probably had pop-ups in it.) And I will not threaten anyone with homicide when they put Fabio on the cover of my prequel to The Great Gatsby.”
• “I’m a professional. I know all about how the publishing industry works and I’m ready to turn out at least a book a year, promote it, and live my life on deadline.”

I can’t say for sure that I’d have a career now if I hadn’t been so eager to send my books out there so soon. I write quirky stuff, and maybe I’d still be sitting here in slushpile hell whether or not I’d jumped at the first publisher who accepted a manuscript.

But I know I’d have had an easier time if I’d held off with those queries and learned more about the business before I dove into it, soul-first.